Boyars Intrinsic Value
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Mark Boyar began publishing independent equity research on intrinsically undervalued companies in 1975. This led to the establishment of Boyar Asset Management, a Registered Investment Advisor, in 1983. True to Mark's vision, Boyar Asset Management specializes in investing in the equity securities of intrinsically undervalued companies.

We define intrinsic value as the amount that would be paid to stockholders if a business were liquidated or sold. Boyar Asset Management evaluates a corporation in the same manner as a private equity buyer would. Our analysis of financial statements is driven by economic reality, not generally accepted accounting principles (GAAP).
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Today's low interest rates are highly problematic for savers. Investors have sought strategies to address how they can attain adequate yield and keep pace with inflation while minimizing risk. To meet these challenges, Boyar Asset Management offers clients a customized portfolio consisting of what we refer to as "bond-like equities."
While Boyar Asset Management takes contrarian stands and purchases equities when they are out of favor, we consider ourselves opportunistic investors rather than traditional value investors. We look for catalysts that could make a company's stock price ascend in value within a reasonable period. Because we estimate the intrinsic value of every company prior to it entering a portfolio, our sell decision is made the same day as our stock purchase.
All investment decisions are based on internally generated research from our affiliated research service, Boyar's Intrinsic Value Research. We view portfolio management as a dynamic process and take a personalized approach to constructing and managing client portfolios. Boyar Asset Management does not believe in "model portfolios, " or adding a security to new accounts just because it exists in other portfolios at our firm.
Exhaustive analysis is at the heart of what we do. Before investing in any company, we thoroughly study a company's intrinsic or private market value. Some of the worlds most sophisticated and well-known money managers pay for our proprietary research. Through an affiliated entity, we sell a subscription-based equity research product to brokerage firms, hedge funds, mutual funds, and registered investment advisors.
At Boyar Asset Management we do not subscribe to Modern Portfolio Theory. We do not believe investors are rational, nor do we believe the market is efficient. We therefore do not take into account factors we deem useless and unnecessarily complicated such as beta and mathematical formulas that supposedly help mitigate risk when constructing a client portfolio.
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