Design Room

There is a process, and a natural flow, to the way we build a healthy brand. As we work through each phase, with clients closely involved, change happens. A renewed sense of organizational identity, unity, and mission emerges. Clients take this journey with us and end up in a better place, with a brand that looks right, feels right, and encourages growth.

Healthy branding starts with an assessment, which reveals key insights and becomes the basis for a brand positioning. To get there, we ask questions, we listen, and we learn. This can include a variety of qualitative and quantitative research. We assess the existing visual brand and primary messaging, along with culture, history, environment, and audience.