West Shore Eye Care
Call now
Call now
Website
Call
West Shore Eye Care
The team at West Shore Eye Care provides comprehensive, personalized medical eye care and unique eyewear for all lifestyle needs. Since 1985, our staff has been committed to providing the highest standard of eye care. Our doctors will provide a clear explanation of your condition and take the time needed to answer all of your questions.

Dr. Branning, Dr. Felger and the entire West Shore Eye Care staff take the sincerest pleasure in providing all of your eye care needs. We are dedicated to providing the highest quality medical eye care, delivering legendary customer service and spending time with our patients to answer questions and address any concerns they may have about their eye health.
Services
What makes our office unique is Dr. Branning and Dr. Felger's ability to customize your exam and make eyewear recommendations based on your lifestyle needs. West Shore Eye Care provides comprehensive, personlized medical eye care in a caring environment. We also have the largest selection of eye wear in the area.
American Board of Optometry, Diplomate Status earned in 2014. This distinction has been achieved by only 8% of optometrists in the country. To attain this honor, Dr. Branning completed a series of rigorous post-graduate activities, documented extensive continuing education, participated in review classes and completed a seven-hour computer based examination.
Jenny has worked in the medical industry since 1985, and specifically in the eye care industry since 2004. Jenny joined our staff in 2011 as a Certified Paraoptometric Technician. In addition to doing exam pre-testing and scribing, Jenny conducts special testing such as Visual Fields and Retinal Photos.
We provide thorough eye exams using the latest technology. What sets our office apart from others is that we also take time to listen to your concerns and present treatment options tailored specifically to your needs. Physical eye health exam: The external and internal parts of the eyes are examined using special instruments like a slit lamp biomicroscope, binocular indirect ophthalmoscope and special focusing lenses.
The doctors at West Shore Eye Care treat many patients suffering from Dry Eye Syndrome (DES) and symptoms of dry eyes. For various reasons, the number of people suffering from dry eyes has increased in recent years. Some researchers feel DES could be considered an epidemic!

Dr. Branning and Dr. Felger are committed to finding the underlying cause of your dry eyes and instituting a comprehensive treatment plan that will solve your dry eye problems.Too often patients are simply given a sample of artificial tears and sent on their way.
Reviews (9)
Sabrina Donald
Sabrina Donald
Feb 02, 2022
Report
I always have a great experience when I go in there, the girls are wonderful they're upbeat And always smiling.
I go to her because I need more than just regular eye care I have a medical problem with my eyes and she sent me to a retinal specialist and between the 2 of them they keep very good Care of my eyes.
Julia Loncar
Julia Loncar
Jan 26, 2022
Report
Response to West Shore Eye Care's answer:
I've not been to your office. I'm not sure how I left this review for West Shore Eye Care. I meant it for Dr Riemer Eye Care. My apoplogies.
(There wasn't a way to respond to your answer so I'm adding it to my first review).
Original Review: Yesterday a message was left from their office that I am Overdue for my yearly exam. Because their Ludington office structure is so open, I don't plan on making an appointment at that office (the entry and waiting rooms are too open and there is an echo).
Micha Fedoroff
Micha Fedoroff
Jan 16, 2022
Report
I was pleasantly surprised how very well I was treated, by Dr. Felder and all of the staff. I am very glad that I decided to come here. My visit was very informative and extremely pleasant. Thank you so very much, everyone.
Michael Engels
Michael Engels
Jan 02, 2022
Report
The lady that answers the phone is rude and very unknowlegable. Call to set up an appointment and was told exam would be between $10-$95. Actually exam was $195. She said that's the price and offered no explanation.
Wife got the same contact lens exam at Reimer for $10 with the exact same insurance.
Casey Janowiak
Casey Janowiak
Dec 19, 2021
Report
I had a great visit at West Shore Eye Care. Dr. Felger and Eryn were very professional and thorough while speaking with them. I would definitely recommend West Shore Eye Care.
Laura Kassanos
Laura Kassanos
Dec 04, 2021
Report
The staff members at West Shore Eye Care are always friendly and professional. They go the extra mile to be sure you’re satisfied and confident with their products and service! I would recommend them to anyone needing optical care!
Mandy Kistler
Mandy Kistler
Dec 02, 2021
Report
I had a great experience at West Shore Eye Care. Everyone is friendly and helpful. Every step was clearly explained and I left with a solid understanding of what I should be doing to protect my eyes. They even check your sunglasses for you to make sure they are protecting your eyes well. Highly recommend for anyone who has vision issues or wants to know more about preventive care!
Tammy Bailey
Tammy Bailey
Dec 01, 2021
Report
I have been a patient of Dr. Branning’s for years and she is professional and kind. Her office always has the newest technology to diagnose and protect our vision. The staff is welcoming, informed, and helpful. This is an office that truly cares about their patients.
Judy Groom
Judy Groom
Sep 13, 2021
Report
Dr. Felger was efficient and pleasant as was Rachel, the optician, and both very personable. My eye exam was effortless and worth the annual visit to get my updated glasses prescription.