Multicultural consumers are the most dynamic and fastest growing segment of the U.S. consumer economy. Marketers and advertisers who grasp and activate the multicultural edge will be poised to connect with rising super consumers and thrive in an increasingly multicultural mainstream.
PRecise is an Atlanta-based marketing communications firm, specializing in media relations, digital marketing, multicultural communications, experiential engagements and special events production.With a team in Miami and six affiliate partners across the U.S., we are proven storytellers, content creators and consumer experience curators.
PRecise is an Atlanta-based marketing communications firm, specializing in media relations, digital marketing, multicultural communications, experiential engagements and special events production.With a team in Miami and six affiliate partners across the U.S., we are proven storytellers, content creators and consumer experience curators.
Services
Alexis runs the show. She founded PRecise in 2000, after spending seven years with one of the world's top 10 PR firms. She was an integral part of its consumer brand marketing team and founding member of the firm's ethnic marketing practice - the first ever created by an international agency. She left the agency to practice the profession she loved, on her terms.
When Opendoor, the largest online real estate marketplace, was ready to launch its services in Atlanta, they found themselves competing for coverage in a market heavily saturated by hometown Fortune 500 corporations. Looking for media exposure, and ultimately, leads to their site, they called on PRecise.
Toyota has a stellar reputation for building reliable, dependable vehicles. But for African-American women, one of their core target segments, the cars the cool factor. Knowing that style and sophistication are important to African-American consumers, PRecise delivered an approach that positioned the brand as their must-have fashion accessory.
Hispanicize is the largest meeting of Latino social media influencers, marketers, trendsetters and brands. Held annually in Miami, the conference has grown into a premier event with four jam-packed days of events, panels, off-site meets and the like. Toyota approached PRecise to produce activation events that would attract social media influencers and promote #VayamosJuntos and @ToyotaLatino, extending the brand's social reach.
Toyota Corolla has been the top-selling nameplate among U.S. Hispanic and African-American buyers for more than 40 years. For its 45th anniversary, PRecise, with agency partner Jackson Spalding, executed a three-day "East Coast Press Preview" in Miami, for 60 reporters. The challenge was finding a way to make the experience memorable for journalists who attend auto previews all the time.
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