All technology companies share the same marketing objective - to credibly stand out from the competition and achieve top-of-mind awareness. The challenge is how to get there on a limited budget, in a crowded category, within a reasonable timeframe. Great PR is about a lot more than media outreach. It's part art, part science, part intuition and part intellectual acuity.
Great PR begins with industry knowledge and competitive awareness, and knowing how to uniquely position a company so it stands apart. It's about concise messaging that's relevant to prospective targets, and it's about developing a smart campaign that will sustain newsworthiness long past the launch date.
Great PR begins with industry knowledge and competitive awareness, and knowing how to uniquely position a company so it stands apart. It's about concise messaging that's relevant to prospective targets, and it's about developing a smart campaign that will sustain newsworthiness long past the launch date.
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The two founding principals at Resonance Public Relations have more than 50 years of combined marketing and public relations experience in the technology sector with firms as large as Microsoft and Intel. They also created the PR efforts for startups that were later sold to giants such as Google, Adobe and Expedia.
We see ourselves as marketing partners first and PR practitioners second, and believe we can't succeed at the latter if we don't initially have a broader understanding of our client's overall business objectives. We like to work with emerging-growth companies and enjoy the fast pace and the pressure of startups.
Job #1 for our clients is to build high levels of credibility and positive awareness with the right audiences. The principals of Resonance have a strong track record in branding and advertising, including marketing positions at the nation's largest advertiser, Procter & Gamble, and the country's largest ad agency, J.Walter Thompson.
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