Group Benefits

Welcome to Group Benefits, Ltd. (GBL), the largest General Agency in Iowa! We proudly serve independent agents across the Midwest with passion, expertise, and a commitment to excellence. GBL was created by a group of insurance agents on the founding principle of doing the right thing for the independent agent.

GBL is headquartered in Urbandale, Iowa, and our affiliated agents currently represent over 3,000 employer groups and 60,000 individual clients. GBL-affiliated agents not only have access to exclusive tools to help them WIN, but are also able to take advantage of our effective, turnkey marketing programs and diversification opportunities.

Let's be honest. Health Insurance can be confusing and easily misunderstood. Endless regulation can leave even the most well-intentioned agents with headaches, frustration and waste a lot of their valuable time. At GBL, our goal is to educate you on the changing complexities of the industry and provide you with the highest quality support, services, and revolutionary tools available so not only will you survive the journey, you'll lead the way.

At GBL, our goal is to help GBL-affiliated agents WIN! For that reason, we offer our affiliated agents a number of complimentary and exclusive marketing programs. That way, GBL-affiliated agents can focus on what they do best - selling and building relationships! At GBL, we sign you up for emails based on your contracting with us - and we do not believe in simply parroting a carrier's email.

Life's Solutions @ GBL offers life insurance, long-term care, disability, and annuity products to help individuals and groups protect their retirement. Working with Life's Solutions @ GBL means you receive a weekly case status report, multiple training opportunities throughout the year, and a dedicated team to serve you.