The Lacek Group is a globally recognized leader in loyalty, customer engagement and data-driven communications. For over 25 years, we've been evolving and refining our data and analytics strategies to help our clients identify their highest-potential customers, engage them across channels throughout their lifecycles, and use data to personalize each relationship for optimal long-term results.
Data is at the core of everything we do. We know how to make it come alive. How to glean insights and use it to drive business strategies. How to build amazingly effective programs and promotions around it. And how to get a true measure of its effectiveness. But loyalty is bigger than programs - it's the outcome of strong customer relationships built not just around rational elements of value, but emotions.
Data is at the core of everything we do. We know how to make it come alive. How to glean insights and use it to drive business strategies. How to build amazingly effective programs and promotions around it. And how to get a true measure of its effectiveness. But loyalty is bigger than programs - it's the outcome of strong customer relationships built not just around rational elements of value, but emotions.
Services
Bill is our fearless leader, always quick with a smile, a handshake and a question about your family. For over 20 years, Bill has been a driver, a cheerleader and an inspiration for our organization, leading some of our biggest and most prestigious pieces of business, including Starwood Hotels & Resorts and Walt Disney Attractions.
