Limiting our work to a select few clients allows us to better understand their businesses and their customers. Building and executing sound communication strategies that move the needle is our singular goal. The Clarke Group is a highly respected advertising agency and consulting firm that has provided national, regional and local clients with professional, award winning marketing, advertising, and communication services since 1985.
Over the years, we have consistently served a diverse client base with comprehensive research-based communication strategies in combination with innovative media and creative solutions. From retail and consumer products, to durable goods and business services, we have delivered highly impressive results for customers in virtually all business sectors.
Over the years, we have consistently served a diverse client base with comprehensive research-based communication strategies in combination with innovative media and creative solutions. From retail and consumer products, to durable goods and business services, we have delivered highly impressive results for customers in virtually all business sectors.
Services
If you want advertising that produces results, you must first identify and understand your best potential customers. That may sound simple enough, but many advertisers don't realize the degree to which they must go to grasp what makes those customers tick and most importantly, what makes them act. The task requires asking traditional questions and using modern data technologies to answer them.
At The Clarke Group, we fully embrace traditional forms of advertising and are very happy to report that the rumors regarding the demise of conventional advertising vehicles have been greatly exaggerated. Television, Radio, Direct Mail, Print and Outdoor are all still highly viable media alternatives that can produce amazing results for advertisers.
Mother's Day holds a special place in the hearts of the IDC owners and accordingly, they challenged us to develop a TV commercial that celebrated the essence of motherhood in lieu of the typical merchandising spots that were standard fare from the competition. This is the result and we are very happy to report that the response received from customers and many other industry sources was overwhelmingly positive.
It doesn't cost a thing to get a free preliminary situational analysis of your business and its marketing efforts. Just pick up the phone and call us, or drop us an email with your request. We will assess your current standing in traditional, digital and social media then identify ways that we can improve your advertising and grow your brand.
Business is ever evolving and as an owner is it important to change and adapt. When it came time to freshen our brand and image, Carter was there with creative ideas and a marketing strategy tailored to our needs and budget. His knowledge and advice have been invaluable. He and his team have been a wonderful addition to our business.
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