MSW's Predictive Brand Growth Framework is a process of connected, proven and sales-validated metrics and in-depth diagnostic measures that delivers a balanced approach to insights and aligns with each stage of your brand development cycle. Designed to be used collectively at every stage of the process or independently at any step along the way.
Included are MSW's Patented, independently certified, sales validated measures of CCPreference, CCPersuasion and Customer Acquisition Forecast, it is the most accurate, proven and independently validated approach to identifying short-term sales and long-term equity for your brand. MSW's methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.
Included are MSW's Patented, independently certified, sales validated measures of CCPreference, CCPersuasion and Customer Acquisition Forecast, it is the most accurate, proven and independently validated approach to identifying short-term sales and long-term equity for your brand. MSW's methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.
Services
Since 1968 we've been helping our clients build their brands by providing deeper insights into needs, wants, desires and communications effectiveness. We offer a unique Predictive Brand Growth Framework with a suite of products featuring linked measures that is rooted in research of a brand's Foundation & Purpose, followed by Targeting & Positioning, Screening & Development, Modeling & Forecasting, and ultimately Tracking & Feedback.
Every client relationship is managed by a senior staff member with 10+ years of experience and is supported by an account team that is among the most experienced in the industry. Our staff continually demonstrates the ability to understand and solve the business challenges of our customers and we measure our own success based on the success of our customers.
As the Chief Innovation Office, I don't think a bit of praise up the chain would hurt. I do believe the analysis, thoughtfulness, responsiveness, and overall partnership like mindset have been GREAT. In particular, your candor on the findings was extremely affinity building and makes me a 10 on the net promoter scale.
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