Brands are just like people. Each one has unique challenges, goals and dreams. That's why at Duality PR, we take a human approach to everything we do. From planning to pitching, nothing is the same. We're a boutique shop with big ideas and a whole lot of heart, just like our passionate clients. Our comprehensive services are designed to fit the needs of companies both big and boutique.
From a la carte services to full retainer models, we understand that each brand is unique. We don't believe in copy, cut, paste. Duality PR is one of the best in the business when you're looking for great media stories! Not only are Kristy and Angela seasoned in the media world, but they are true storytellers.
From a la carte services to full retainer models, we understand that each brand is unique. We don't believe in copy, cut, paste. Duality PR is one of the best in the business when you're looking for great media stories! Not only are Kristy and Angela seasoned in the media world, but they are true storytellers.
Services
It started over pizza, wine and a pizookie. We have been coworkers, roommates and even had a working client/agency relationship at one point. Little did we know the conversation would cultivate a bigger discussion about quality of life. We each worked hard to build a successful career, but we both knew it was time to chase a dream.
Assignment: Help a school for students with autism increase its profile in Arizona, boost enrollment, and become a school of choice for parents with children on the autism spectrum. Approach: Bring attention to the unmet educational needs of students with autism. Share parent, teacher and student testimonials.
Assignment: Help Arizona's hometown supermarket differentiate itself in one of the most competitive grocery marketplaces in the country. Approach: Because Bashas' is the only supermarket in the state that makes donuts from scratch every morning, use it as a point of difference. Celebrate National Donut Day by having Bashas' "Donut Diva" and "Doughboy" deliver fresh donuts to television, radio and print media outlets.
Assignment: Increase overall awareness of a modern and luxury-focused online store for pets, Petswag, and help drive traffic to the site through using communication channels such as lifestyle blogs, far-reaching news outlets, and social media callouts on influential Instagram accounts. Approach: Position Petswag as a unique newsworthy resource for local and national lifestyle, pet, travel and home design reporters and producers.
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