Stacey Leong Design

Any effective business strategy should incorporate an ongoing graphic design program. Your image should be a visual expression of your core values, brand promise, mission and vision. A long-term investment in a graphic design program that is mindful and sensitive to your organization's needs can reinforce that image clearly and consistently to your target audience.

Though many organizations have recently embraced the importance of good branding, beneath the surface, this concept is rather complex. At just a glance, a brand is the overall emotional imprint: a gut feeling about your product, service or company. A brand is not simply what you say it is; it is what the audience says it is.