We create and manage live and local radio endorsement campaigns. We manage every aspect of them, from local market research, creating the right media plan and compelling messaging, to in-person talent coaching, listening to each and every spot, in every market, on every station, to constant reviewing and improving results, and every other detail in between.
There are a lot of details. None can be overlooked. Personal recommendations from trusted opinion leaders are as strong as a personal recommendation from a trusted friend. They are the most powerful way to explain your brand's benefits with credibility and clarity, as though you are doing this, one-to-one.
There are a lot of details. None can be overlooked. Personal recommendations from trusted opinion leaders are as strong as a personal recommendation from a trusted friend. They are the most powerful way to explain your brand's benefits with credibility and clarity, as though you are doing this, one-to-one.
Services
We know that if we always act with our customer's best interest; our business takes care of itself. We do not accept any gifts, tickets, trips, or meals. We are objective and customer focused, always. Working on an urgent plan until midnight, or weekend travel for trade shows, managing events during holidays - that is the norm for us.
We generate plenty of ROI for our clients, but they do not want that posted. Instead, we can connect you directly with them, so you can see if we are right partner for you. Look at the difference in the cost per lead between a truly live endorsement versus a recorded (fake live) endorsement:. For talent, our focus is their ability to perform a clear and credible endorsement after they the understand the customer's goals and offer.
For fraction of the cost of competitive "new media" and TV campaigns; our client's live endorsement campaigns, along with their own well managed web and social media, slaughter their competitor's sales results. AM/FM is by far the goliath for weekly reach, with 92% of all Americans reached each week (source 2018 Nielsen).
Peter has worked with a lot of top talent across the country, and he GETS IT. He understood me, the talent, and the needs I have to know the product and the value of me experiencing the product first hand. Response from radio endorsements can be 5-10 times greater than results from typical pre-produced ad campaigns.
Prior to staring Live in 2010, Peter had 20+ years' experience as a radio station manager, SVP at a major national radio network, and oversaw work forces that numbered in the hundreds, comprised of radio talent, salespeople, and every other kind of station staff. Peter has participated in local and national campaigns for Chrysler, GM, IHOP, Wal-Mart and many others.
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