Fast & Free Shipping on U.S. orders $75+ & Free International Shipping on orders over $150. Only $4.95 for U.S. orders below $75. With minimal packaging, naked shipping & bulk + refill options, we are passionate about continuing to implement eco-friendly initiatives to reduce our footprint. Showcasing real beauty is important to us, which is why we only use ourselves & Root customers in all of our marketing.
Our STACIE CLOUD CREAM EYESHADOW is a stunning cream shade with no shimmer. Our long-lasting unique powder-to-cream Cloud Cream Eyeshadow formula applies effortlessly to your eyes with a quick swipe of your. Our MIA CLOUD CREAM EYESHADOW is a gorgeous light peachy-pink diamond shade. Our long-lasting unique powder-to-cream Cloud Cream Eyeshadow formula applies effortlessly to your eyes with a quick swipe of your finger, resulting in a rich, .
Our STACIE CLOUD CREAM EYESHADOW is a stunning cream shade with no shimmer. Our long-lasting unique powder-to-cream Cloud Cream Eyeshadow formula applies effortlessly to your eyes with a quick swipe of your. Our MIA CLOUD CREAM EYESHADOW is a gorgeous light peachy-pink diamond shade. Our long-lasting unique powder-to-cream Cloud Cream Eyeshadow formula applies effortlessly to your eyes with a quick swipe of your finger, resulting in a rich, .
Services
Based in Waverly, Iowa, all of our products are natural & safe for all skin types as well as vegan & gluten free. We do not use any harsh toxins or artificial dyes in our products. What started as a hobby out of Krista's kitchen has grown into a full line of natural makeup, skincare, haircare, body care & even nontoxic cleaning products with one retail location in Waverly, Iowa.
Our STACIE CLOUD CREAM EYESHADOW is a stunning cream shade with no shimmer. Our long-lasting unique powder-to-cream Cloud Cream Eyeshadow formula applies effortlessly to your eyes with a quick swipe of your. Our MIA CLOUD CREAM EYESHADOW is a gorgeous light peachy-pink diamond shade. Our long-lasting unique powder-to-cream Cloud Cream Eyeshadow formula applies effortlessly to your eyes with a quick swipe of your finger, resulting in a rich, .
Our Radiant Beauty Collection was curated by the lovely Amber Eldridge of Ms. Centsible & Amanda Reade of A Beautiful Pursuit, for Summer 2016. COLOR DESCRIPTIONA Team is a pinky peach. Our loose matte Berry Matte eyeshadow & eyeliner pigment is vibrant with rich red & burgundy tones. Our loose Black Beauty eyeshadow & eyeliner is a rich matte black with the slightest hint of shimmer.
Prep, prime, moisturize & color correct with our Pretty Booster Liquid Minerals for light to medium coverage. Did you know our foundation doubles as a concealer? Apply our Pearl Powder Mineral Foundation wet by mixing it with a drop of water to any areas you would like extra coverage. Get the most out of our Pearl Powder Mineral Foundation by buffing it all over the face as a foundation.
Our 100% LASH MASCARA coats & thickens each lash while being smudge proof & water resistant. Our no clumping or flaking formula contains no artificial colors, preservatives or fragrances making it ideal. Our #1 Selling Skincare Product, Beauty Sleep, also comes in a larger bottle. Our ORIGINAL ARGAN + HELICHRYSUM BEAUTY SLEEP PERFECTING SERUM is super lightweight yet mega hydrating.
Reviews (9)
Dawn Burgess
Sep 02, 2021
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I first found Root when I received an offer for a free Pretty Balm for my birthday. I liked it a lot and decided to look into more products as I needed them. I don't buy or wear lots of makeup, but every Root product I have bought, I have loved. My favorite cosmetics are the pretty booster +, brow powder, and mascara. During the pandemic I found I needed to take better care of my skin and with the help of the wonderful people at Root, I put together a great regimen that has worked beautifully. I also have come to love the shampoo and conditioner bars. Besides the great products, Root as a a company
BellaAnn
Aug 22, 2021
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Jami Drought
Aug 20, 2021
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My all time favorite makeup store. Haven’t tried their skincare line yet, but plan to as I slowly use up my current products.
Their makeup is AMAZING. And the prices are incredible, considering the quality and the clean ingredients. I highly recommend their eyeshadows, pretty balms, pearl powder foundation, pretty booster, blush, illuminators, bronzers.. basically everything I’ve tried! Not a single complaint. Oh, and super fast shipping.
Their makeup is AMAZING. And the prices are incredible, considering the quality and the clean ingredients. I highly recommend their eyeshadows, pretty balms, pearl powder foundation, pretty booster, blush, illuminators, bronzers.. basically everything I’ve tried! Not a single complaint. Oh, and super fast shipping.
The Gift Of Grace
Aug 16, 2021
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I can honestly say, this company has the BEST products and CUSTOMER SERVICE ever! I can't think of another company that can top ROOT. They have the kindest and most efficient service around. I barely have an order in...and they already have it prepped and ready/out for shipping. As for products, I've tried everything over the years with makeup. And, I would be completely lost without this company. With my health history and sensitivities, I am SO GRATEFUL that I can trust the products and wear them without negative reactions. My body is not only happy with them, but my skin has improved so much
Jen Troyna
Aug 10, 2021
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Beth T.
Aug 10, 2021
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I started using Root products in 2019. I should have tried them sooner! They have high quality skincare and cosmetic products that are better than the department store brands I used to use. I have completely switched over my skincare and makeup to all Root products. Truly great products and a great company.
Haley Brase
Dec 29, 2020
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Root not only provides quality products but also great customer service! I buy all my products online since I don't live locally, and it ships so quickly! Almost my entire make up routine is made up of Root products, and I use some of their skincare products which leaves my skin feeling healthy, plus they smell good!
Katy Myers
Sep 30, 2020
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I was hesitant that natural products could give me the results I wanted but I switched to Root’s skin care about two years ago and my skin has never looked or felt better! Root’s make up feels fresh and still lets my skin breathe. A little product goes a long way so it lasts me a long time. AND they have amazing customer service!
Monica Neuendorf
Oct 26, 2019
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Root is an amazing makeup and skin care company. They provide a natural choice in what you put on your skin. I love their skin care products and hands down my fave makeup collections. Krista and her whole staff are welcoming and always willing to help find the right products for you and your skin type. If you have never stopped or shopped on line, you need to!!