Planning a strategic advertising campaign will take time, but the effort is well worth the investment. Once the strategy is developed, it will decrease the amount of time you spend on follow-up. When you have more time to sell, sales will increase. Make advertising and the right message "the other salesperson" on your team.
With every campaign we gain insight that spins a web of communication options for your customer. From their reactions and responses to your brand, it will ultimately be their choice as to the most effective and successful channels they are communicated with. Once these channels are discovered, you've struck analytical gold.
With every campaign we gain insight that spins a web of communication options for your customer. From their reactions and responses to your brand, it will ultimately be their choice as to the most effective and successful channels they are communicated with. Once these channels are discovered, you've struck analytical gold.
Services
Over 20 years ago we launched our advertising agency during what was an economically challenging time in Nashville, TN. We worked primarily in the music and publishing industries until we moved to downtown Murfreesboro. It was then that we began focusing on helping small to medium-sized businesses develop their branding and messaging strategies as well as their creative advertising campaigns.
We have provided their primary creative advertising concepts for several years and were asked to develop this comprehensive and community wide campaign. Confidence, clarity and goodwill were at the center of the messaging and imaging for this year long campaign. In addition to developing the initial creative, we also managed the campaign's consistency so that effective branding was achieved.
The foundation of every successful advertising campaign is an effective corporate brand. Most understand corporate identity as a logo, but successful branding much more than just a logo. A compelling branding campaign utilizes shape, color, positioning, style and just the right amount of storytelling.
Our creative team has 40+ years of experience in designing print materials that get noticed and generate results. While we've won a few Addy Awards our reward is seeing a clients campaign exceed their expectations. From creative concept, graphic design, print design, copy-writing, choosing photography and illustrations, and to the final printing-Navigation provides innovation and quality every step of the way.
Tried and true advertising tools such as brochures and flyers have been effective for centuries and they have worked for several of our clients. More info than a sign and less than a website, an effective brochure or flyer will clearly communicate the brand, product, service, offer and contact info to the target market.
Reviews (10)
StarTalks
Nov 01, 2021
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Jim Smith
Jan 03, 2021
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I have been the Marketing Manager for Adams Drugs in Montgomery, Alabama for almost ten years and I have relied on Navigation Advertising to keep our Website looking good and performing well. Each time I want to make a change or addition to the website, Christian and his staff get it done very quickly. Navigation's work on our website was very instrumental in Adams Drugs winning Retailer of the Year for 2019 in the State of Alabama. Thank you Navigation for a job well done!
Bob Davis
Dec 01, 2020
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I've worked with Navigation Advertising for over 15 years and whether it was business development, non-profit assistance or political expertise, Christian and his team are pros. If you're looking for someone you can trust with the experience and work ethic to get the job done, look no further than Navigation.
They are simply game changers.
Bob Davis, Jr.
RJD Group
They are simply game changers.
Bob Davis, Jr.
RJD Group
Jenni Morrris
Oct 23, 2020
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Bill Taylor
Oct 19, 2020
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Douglas Croft
Oct 18, 2020
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I've worked with several video production companies in my career. A couple of my projects have even won national awards. In short order, I could quickly determine that Navigation was at the professional level that I was seeking for my most recent special project. Indeed, they delivered. Quality production, incredible editing, professional delivery. Bottom line: they nailed the concept and we couldn't be happier.
Christine Hoffman
Sep 20, 2020
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I have been working with Navigation since I opened my Direct Primary Care practice in 2017. It was a new concept in medical care in the Murfreesboro area and Christian and his team were very helpful. They helped me with my website, logo, branding and so much more. They have supplied me great suggestions and are very quick to respond to any questions or issues I have had. I HIGHLY recommend them!!
V. Lynn Briley
Jul 09, 2020
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Yomi Faparusi
Dec 27, 2017
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Navigation Advertising is ahead of the curve with innovative ways of meeting the goals of their clients. The team is very courteous and always carries the customer along. I will definitely use Navigation anytime I need to get the word out there and I have shared my wonderful experience with all those in my network.
Joseph Weir
Aug 05, 2017
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In early 2017, my office hired Navigation to become our full-service advertising agency. From branding concepts to technical marketing campaigns, they've delivered on all fronts. They're constantly working on our business and genuinely care about delivering results. Marketing concepts and mediums are ever-evolving, so it's nice to know we have a skilled and customer-focused partner to help us navigate the terrain.
