American Embroidery
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Welcome to American Embroidery, your go-to local source for all your custom embroidery, heat transfer, and screen printing needs. We use in-house state-of-the-art embroidery machines to produce your branded apparel at a competitive price and supply your business, school, sports team, or organization with custom-designed twill shirts, denim shirts, jackets, hats, other apparel and gifts.

We offer a huge selection of apparel, bags, hats, safety gear, gifts and more for personalization with your logo or custom design. No minimum order required on most items. We embroider your design direct to the garment using state of the art Barudan embroidery machines. This is a great way to make your brand more visible.
Services
We are a family owned and operated business located in Berlin, Connecticut. What started as a business in our basement in 2003 has grown exponentially and now occupies a storefront in the downtown community at 372 Main Street in Berlin. Our goal is to grow our business by making sure that our customers are completely happy with our printed or embroidered products.
We sew or print your preferred design to various types of apparel, such as jackets, sweatshirts, and hats. These custom-made products will help increase the visibility of your brand. We sew your logo onto apparel, sportswear, and most garments. You can purchase your apparel through us and our product distributors or bring in your own item and we will let you know if it is suitable for embroidery.
Let's face it - masks are going to be around for a while. If you have to wear one, why not step up your game with a custom design or logo. We've been busy creating masks and we are patiently waiting to fulfill your order! We offer both embroidery and heat transfers and keep in mind that there is no minimum order!.
We embroider your design direct to the garment using state of the art Barudan embroidery machines. This is a great way to make your brand more visible. Screenprinting is a great option for graphic tees, sweatshirts, hoodies, and team jersey's. Custom orders are minimum 12 pieces. Choose the type, color and size of your garments or browse through our catalog selection to pick the item you want.
All online store purchases are made to order in our store in Berlin, Connecticut. We do not offer a shipping option at checkout, prefering that local individuals pick their items up at the store, however, if you need an item shipped, please contact us at 860-829-8586 so that we can arrange for this service.
Reviews (10)
Kaitlyn Gatzen
Kaitlyn Gatzen
Dec 29, 2021
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Lisa at American Embroidery went above and beyond for us to help us with our company sweatshirts and jackets in a efficient and timely matter. I would highly recommend her company and you will not be disappointed.
Derek Tow
Derek Tow
Oct 04, 2021
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Had a bulk order of team jackets embroidered for my residency program at UConn. They did a fantastic job. Straightforward and easy to work with. Will continue using their services from now on.
Lobito Urbana
Lobito Urbana
Sep 20, 2021
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They are true embroidery artists, they made Sweet Works Co. logo come to life on the shirts and aprons. They were able to do our shirts within a week when everyone else said no, thank you Lisa & Tracy for such a pleasant and easy service. The price was very reasonable and the product totally worth it. Totally recommend ith to anyone trying to get this kinda service or similar to check them out first.
Samuel Moore
Samuel Moore
Jul 17, 2021
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Owner and staff do an AMAZING job with custom embroidery I’ve had done. Mother and daughter very polite and professional and great communication. So glad I found this spot!! Prices are wonderful too! Will NEVER go anywhere else long as they’re in business.
Benjamin Salerni
Benjamin Salerni
Jun 23, 2021
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Lisa at American embroidery was amazing to work with and the shirts that she made for us were excellent! We’ll be coming back to American embroidery for anymore upcoming shirt or embroidery needs.
Amol Amin
Amol Amin
Jun 11, 2021
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This was the perfect place for me to get my aprons, hats, and shirts created for my food truck brand. Lisa is world class at what she does, and is up front and honest about every step of the process. Thank you so much for making Dope Fried Food a reality!
Aidan Jones
Aidan Jones
May 19, 2021
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I recently bought shirts for my landscaping business for the first time. The shirts came out amazing, very easy process and great customer service. I will definitely be back in the future for more!
Ashley Feliciano
Ashley Feliciano
May 18, 2021
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She’s just amazing (Lisa) ,she’s very busy but gets the job done ASAP with quality and care most of all the prices are amazing !! She has her shop in a cute busy area where you automatically feel drawn to walk in !♥️ I searched many embroidery stores and this by far is the best one please stop by you won’t feel disappointed and she also sends you picture of how it’s going to look before it’s actually finally completed, incase you have any different preferences! Again I was so pleased with her I graced with a hug !
Michelle Wieczorek
Michelle Wieczorek
Oct 12, 2020
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We use American Embroidery for our Travel Softball team T-shirts, sweatshirts and our newest Bucket Hats! They came out awesome! I would totally trust her to do items for my employer! Lisa is always friendly and her work is always top quality! She is local and you will get personal service.
Benjamin Troup
Benjamin Troup
Aug 13, 2020
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First time using American Embroidery and was pretty impressed. The stitching on the embroidery is clean and tight. Lisa the owner is great to deal with, had to add a few items last minute and it was no issue. Prices are very reasonable as well. Definitely will continue to use them.