Benetrends
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Benetrends
Business funding in as little as 10 days without upfront taxes or early withdrawal penalties. Build wealth and mitigate taxes with this corporate structure, designed around an exit strategy. With a national network of preferred lenders, we will help you find the best loan for your business needs. We are Benetrends.

Jump starters of the American Dream. We may not be a household name on Main Street, but for over 35 years, we've been working behind the scenes with names consumers know and trust, helping entrepreneurs get up and running with innovative funding solutions.
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You're ready to begin your dream of opening a business, but you're hesitant to take out a small business loan and pay interest on it. Fortunately, there's another alternative. You have the option to use your 401(k) to start a business - without paying upfront taxes or early withdrawal penalties. The visionary Rainmaker Plan(R), also known as ROBS (Rollover as Business Start-Ups), was pioneered by Benetrends Financial in 1983.
Reviews (17)
Robert Sterbens
Robert Sterbens
Jan 27, 2022
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When I approached benetrends financial I was in a dire situation. I had not submitted the proper paperwork to the IRS for the 401K PSP for the last three years. It didn't matter that in 2020 the IRS was shut down like everyone else. The IRS letter outlined many severe financial penalties waiting me unless I addressed this situation within the next 30-60 days. This was a totally unrealistic time frame for a small business with 15 employees.
I called many accountants and TPA and most would not touch the case or waited a retainer in the thousands. Not benetrends financial! They reviewed my case and
Patrick L.
Patrick L.
Dec 02, 2021
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Very pleased with the process. Based on reviews, I asked about the exit process. It was fully explained. Spoke to other business owners who exited...not the challenge some make it out to seem.
Jason Baran
Jason Baran
Nov 01, 2021
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I am beyond impressed with Larry Carnell, John Wylie, and Joshua Apkan. Throughout the Benetrends process, Larry has provided a wealth of knowledge to help get our business set up. I am still in shock that I emailed him twice over the past few weeks and he called me within 5 minutes. That is a whole new level of service that I am not used to. John and Joshua have been very thorough throughout the SBA lending process. The forms they provide, the time they take with you on the phone and through emails explaining their process, and their attention to detail have no doubt put me in a position to secure
Andrew Muench
Andrew Muench
Oct 19, 2021
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Benetrends is an absolute pleasure to work with. They are extremely responsive. Larry will take calls even after 10pm in the evening if you reach out the same day. The responsiveness permeates throughout the organization, as the entire team is built on quick turn around of requests. And the quality is amazing - there are no errors, omissions, or any other issues with the services they provide. I would highly recommend Benetrends to anyone.
Cheryl Lee Ruff
Cheryl Lee Ruff
Oct 05, 2021
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Larry Carnell has been spectacular to work with as we start our new franchise business. He has helped us with the Rainmaker/Rainmaker Advantage plan comparisons and the setup. His knowledge of accounting and retirement accounts has made us completely comfortable during this process. Larry makes himself available at any time of the day and takes the time to explain the process in detail. We highly recommend Larry!
David Buzzetti
David Buzzetti
Sep 28, 2021
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Absolutely a top tier experience! I was connected with Larry Carnell through a business associate to discuss ROBS as a funding solution. I'm completely blown away at his knowledge, responsiveness and overall customer service. I sent an email and within 30 minutes he and I were discussing options....at 9pm!!! Remarkable service, extraordinary team...an absolute MUST!!!
Brent Adair
Brent Adair
Sep 11, 2021
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I retired from Corporate America after 30 years with the same fortune 200 company. I was 54 years old and not ready to "hang it up" yet. Doing some research via Google, I ran across an article about Benetrends and it listed Larry Carnell as a contact. Upon further research, I was very interested in the Rainmaker Plan. I contacted Larry and had several conversations over a few weeks about various franchise opportunities and other potential business investment opportunities. Larry was very knowledgeable in all aspects of business investments, protecting wealth, tax avoidance and protection from personal
Steven Wilkinson
Steven Wilkinson
Sep 01, 2021
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Benetrends walked me through from start to finish on getting my new business established. They could not of been better throughout the entire process and always kept me informed as to what next steps I needed to perform were. Could not of done it without them.
Jimmy Langham
Jimmy Langham
Aug 29, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
After The Initial Consultation, Everything Went Exactly As Expected We actually Received The Funding Earlier Than Expected. Benetrends takes all the guess work out of utilizing retirement funds both tax deferred and penalty free for use in a business period. No need to recommend anyone else to friends or colleagues!
Buffy Boyd
Buffy Boyd
May 27, 2021
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Very nice way to open a new business. We didn't understand the process and so we had a lot of questions throughout the process. They were always good to promptly respond and never made us feel bad about needing the baby steps. Very good communication and they were always so nice pointing us in the right direction each step of the way. Would highly recommend for a newbie business owner,
it was well worth the investment.
Brother E.
Brother E.
May 16, 2020
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I researched doing a ROBS on and off for many months and most of the articles I found recommended Guidant Financial (now that I have purchased an online business and understand SEO better I realize that most of those articles were not legitimate recommendations). I also had a few business brokers recommend them as well but each time I talked
to them (3+ occasions) their sales people were rude and not very helpful.
Then I found Benetrends, and they were great to deal with (Chelsea D, in particular was awesome). It was like a breath of fresh air compared to Guidant so I decided to move forward
Michael S.
Michael S.
Feb 13, 2019
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Benetrends is really good at getting you into the plan. They were very helpful and I feel the fees were fair. The reason for me giving such a low rating is for the exit plan. My business closed and I'm having a hard time getting out. They want you to pay to get out and after you pay they only give a short amount of time to get all your paperwork in.
I of coarse didn't get it done and felt like I wasn't getting the help I needed, nothing like when I was signing up. So hopefully you can stay in business and not have this problem.
Marleen L.
Marleen L.
Apr 01, 2018
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Easy to work with. Great people. Knowledgeable and professional staff. Choose them over the competition.
David C.
David C.
Mar 01, 2018
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I am very frustrated with Benetrends Financial. Mainly due to the ongoing monthly fee of $130/ month that the sales person neglected to mention when I signed up. Maybe it's in the fine print somewhere of some document that I signed, but this is a drain on my small business. I've mentioned it to my representative, but she just replies with a list of the services they provide for this fee, which amounts to preparing some documentation once a year to ensure your IRS compliance. I don't mind paying a fee for some of these services, but I feel duped regarding the monthly fee and there
Kert S.
Kert S.
Aug 07, 2017
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I utilized Benetrends to finance my business with my 401K. They helped me get started and I paid the 5K fee to start and continued to pay the $120 per month and then canceled. They continue to send me $120 per month fees for doing nothing as I have received all my funding and there is nothing left for them to do. I was pleased to get the help up front but I did not sign up for a lifetime monthly bill. Be very careful as they are proving to be in ethical in the end.
W. S.
W. S.
Dec 19, 2016
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Benetrends makes their clients' dreams come true. There is no better ROBS provider.

Leader in the industry for good reason!
Aj O.
Aj O.
Jun 02, 2016
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Stay away from this company.

Their whole gig is to hook you into an expensive service to start your business, collect fees monthly and then charge you a fortune to exit. They look slick when you start but after that the service is deplorable and you do most of the work by giving them all the information to fill out the 5500 forms. There are better cheaper ways to do a ROBS. Dont go with Benetrends - take it from me a person who is trying to shut down their service