In 2009, we formed Critical Impact to simplify the Marketer's quest for effective, efficient email marketing. Today, we deliver on this promise by providing feature-rich digital marketing software with just the right balance of ease-of-use, sophistication, and affordability. Applying Critical Impact's innovative email marketing technology, it's simple for Marketers to deliver dynamic newsletters, targeted marketing messages, surveys, and text messages that make a great impact and garner even greater results.
Services
Build and launch a "drip" campaign to welcome new subscribers, re-engage inactive subscribers, or build excitement for an event with a series of messages. Our subscriber scoring algorithms will mine your data to quickly identify those subscribers who are most likely to read your next email, consume additional emails, or make another purchase.
SMS messaging is a high-visibility and immediate channel for connecting with customers. With Critical Impact's SMS messaging, subscribers can easily opt into your lists by texting a keyword to a short code. If you already have a list of subscriber SMS numbers, they can also be quickly imported onto a list.
Critical Impact's SMTP email delivery service is designed for customers who have their own email platform or e-commerce site, but don't want the hassle of managing large scale email delivery or IPs. Our SMTP service provides an exceptionally easy method to route your marketing and/or transactional emails through servers other than your own.
One of the most powerful automations you can create is the welcome or onboarding sequence. Ensure new customers or members are properly welcomed with a series of helpful messages. Keep them informed about new products and services as they move through the customer journey. This automation helps businesses promote their additional products and services, and in turn increases up-sells and retention among their customer base.
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