James Korenchen Public Relations (JKPR) is a full-service public relations consultancy that specializes in strategic communications and reputation management. The company focuses on integrated planning followed by intensive media relations and tactical implementation. Headquartered in Albuquerque, JKPR has offices in New York, Los Angeles, and Austin, with affiliates in Washington D.C., London, and Sydney.
We provide clients with high level strategic counsel, while delivering superior results. The senior team has worked with the world's largest corporations and organizations including TripAdvisor, Siemens, Microsoft, Lycos, Coca-Cola, GE, Twentieth Century Fox, HBO, Kodak, Compaq/H-P, Virgin, Nestle, Unilever, P&G, Versace, Hyatt Corporation, March of Dimes, NBC, National Cancer Institutes, HSBC, Northwest Airlines, TomTom, Cabela's, the Gathering of Nations, and many others.
We provide clients with high level strategic counsel, while delivering superior results. The senior team has worked with the world's largest corporations and organizations including TripAdvisor, Siemens, Microsoft, Lycos, Coca-Cola, GE, Twentieth Century Fox, HBO, Kodak, Compaq/H-P, Virgin, Nestle, Unilever, P&G, Versace, Hyatt Corporation, March of Dimes, NBC, National Cancer Institutes, HSBC, Northwest Airlines, TomTom, Cabela's, the Gathering of Nations, and many others.
Services
Public relations has many definitions. Webster's Dictionary defines it as the business of inducing the public to have understanding for and goodwill toward a person, firm or institution. Ivy Lee, considered a founder of public relations, describes PR as a "two-way street" approach to helping clients listen as well as communicate messages to their publics.
James Korenchen, president of JKPR, has more than 30 years of experience in public relations. He ran a North American media relations division, a pan-European practice, and a New York office for Weber Shandwick Worldwide, one of the world's largest PR firms. He left New York seeking "browner pastures" and established JKPR in Albuquerque in 2005.
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