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We also help companies better communicate with their clients, strengthening their connections and sharing their stories. Together, we'll find ways to cut through and make your message memorable. Our seasoned team of communication and creative specialists leverage the best solutions to exceed your goals. We know crafting the right message starts with the right team. Our specialties include employee and benefits communications, video storytelling, social media management, content marketing and public/media relations.
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We help employers make benefits understandable through creative, clear and personalized benefit communications. Only 30% of U.S. adults completely understand their health benefits-a fact that's costing employees and employers alike. At Westcomm, we are fluent in HDHP, PPO, HSA, HRA and any other acronym out there.
Spend time explaining the changes, why they are important and how it will affect the organization long-term. This opportunity helps employees feel prepared for the change and supported by the company. As the saying goes, the only constant in life is change. And employees likely see more change with their benefits than any other part of their overall rewards and compensation.
There are times when it's useful to go even further by answering the "What's in it for me?" question. Keep benefits top of mind and remind employees regularly how the company is caring for them. It's a huge disservice to employees and employers alike. Employees are missing out on opportunities to save money, improve health and find more convenience.
All will want to know one thing: how their benefits are affected and what that means for them. Your communications directly impact employee morale, which affects productivity and future success. It's fundamental to the company onboarding and orientation. Even more, it helps set the stage for the new company culture during a time of transition.
Three words to improve your bottom line and increase employee engagement: effective internal communications. You've likely heard the stats: employee productivity increases by up to 25% when your workforce feels connected. Likewise, highly engaged employees bring in 21% more profit than those who are less engaged.
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