Since 1981, Dirk Keller has been helping clients step safely through the media minefield. Keller became an entrepreneur in 2002 after 15 years assisting clients at KRNA radio and seven years with KCRG TV/radio and Gazette Communications print. Through Common Sense Advertising, he benefits small business clients through skillful negotiation and successful media buys.
Dirk holds degrees in mass communications and political science from The University of Iowa, and he remains a loyal Hawkeye fan. He is actively involved in the community, including with the Iowa City Area Chamber of Commerce, American Advertising Federation: Cedar Rapids - Iowa City, Summer of the Arts Board of Directors, Iowa City Boys Baseball & Coralville Boys Basketball, and Iowa City Regina Athletic Booster Club.
Dirk holds degrees in mass communications and political science from The University of Iowa, and he remains a loyal Hawkeye fan. He is actively involved in the community, including with the Iowa City Area Chamber of Commerce, American Advertising Federation: Cedar Rapids - Iowa City, Summer of the Arts Board of Directors, Iowa City Boys Baseball & Coralville Boys Basketball, and Iowa City Regina Athletic Booster Club.
Services
Today's ad campaigns need to be driven by data, not by hunches. Data, however, is not a replacement of common sense or years of experience in knowing best practices in regards to messaging and how to use media of all types. You may only require subtle tweaks in messaging or you might be in need of a major overhaul.
Our philosophy is simple: marketing strategy should result in making your cash register ring. Our partners believe emphatically that if your current marketing isn't putting money in your pocket, then you need to re-evaluate your efforts. We have two main pillars of our philosophy: the Marketing Bridge and Strategic Messaging.
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