Strategic Marketing Decisions provides consulting services in pricing, product design policy, and marketing strategy. We specialize in providing the education, research, and analytical tools necessary for utilizing price in developing and implementing effective integrated strategic marketing policies. Pricing Review and Analysis: A pricing review examines the current pricing policies and their appropriateness for the market and competitive environment.
Demand Estimation and Market Simulation: By examining customer preferences and decision processes, marketing activities, and sales channel behavior, a demand model is developed that can be used to predict how any firm's sales, market shares, and profits will vary with changes in price or another key attribute.
Demand Estimation and Market Simulation: By examining customer preferences and decision processes, marketing activities, and sales channel behavior, a demand model is developed that can be used to predict how any firm's sales, market shares, and profits will vary with changes in price or another key attribute.
Services
Strategic Marketing Decisions provides consulting services in pricing, product design policy, and marketing strategy. In spite of its direct impact on sales and profitability, price is very often determined using simple rules of thumb. The lack of a systematic analysis to support a pricing decision may lead to poorly thought out marketing dtrategies and prices that fail to fully capture a product's sales or profit potential.
Customer segmentation is a key to developing a successful strategy and pricing policy in a competitive environment. Several different potential crieteria for segmentation are summarized. Both qualitative and quantitative methods can be used to segment a customer market. Methods reviewed include: qualitative approaches, cross tabular analysis, interaction detection techniques such as CHAID, and cluster analysis.
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