Deft Research has provided its clients 15 years of timely national market studies. These incredible values capture very large samples of consumer responses (3,000 or more). The studies support clients as they stay informed of health insurance trends and opportunities. Two market intelligence services are available.
Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales. Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.
Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales. Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.
Services
We started Deft Research in 2005 with the goal of better understanding the shopping habits and motivations of seniors purchasing health insurance coverage through the newly created Medicare Part D program. We have since expanded our reach to include all U.S. health insurance products and markets.
In addition to our strong market research credentials, our leadership team has decades of hands-on industry experience in product management, marketing and actuarial services.We're told the special value of our research comes from our deep health insurance background, enabling us to ascertain the business implications of research results where traditional market researchers cannot.
In addition to our strong market research credentials, our leadership team has decades of hands-on industry experience in product management, marketing and actuarial services.We're told the special value of our research comes from our deep health insurance background, enabling us to ascertain the business implications of research results where traditional market researchers cannot.
Deft Research's custom studies services leverage our industry expertise and experience, as well as our syndicated research, to efficiently and effectively help clients address their specific needs. When designed properly, custom market research supports critical business decisions by reducing uncertainty and financial risk.
When marketing operations are guided by list scoring -- also known as propensity scoring -- combinations of products and calls-to-action are aimed at the consumers most likely to be receptive, money is spent more effectively, and sales goals are more likely to be achieved. Attitudinal and behavioral data for health insurance consumers gathered over a decade of research.
Deft can create and field conjoint studies that help guide the product design process considering your market strengths and brand position. Deft can conduct local market research in your service area (or prospective market) to guide the product development process and test product designs in your desired segments.
Deft Research has studied the drivers of health plan member satisfaction and loyalty for over ten years and understands the latest trends. Deft understands the importance of timely data and relevant comparisons in the competitive landscape of today's health insurance industry. Deft's syndicated Medicare and Commercial Market Intelligence databases provide a national benchmark.
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