Great American Fireplace
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The team at Great American Fireplace cannot wait to get started on bringing you the perfect fireplace for your home. With over 60 years of combined construction and fireplace installation experience, Great American Fireplace can take care of any project that comes our way. As a family owned business, we take great pride in making your home a warm, comfortable place to spend time with your family and friends.

Many of our products are made locally and in the United States. This means that, when you purchase a custom product from us, you're also supporting local businesses! Given how cold western Wisconsin winters can be, you don't just want anyone installing your fireplace-- you want Great American Fireplace to be with you each step of the way.
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When it comes to creating your fireplace project and installing our products, no one is better than Great American Fireplace. Unlike other fireplace installers in western Wisconsin, Great American Fireplace doesn't hire subcontractors to finish the job. We have the same team, all certified by the National Fireplace Institute, meaning you can count on us to deliver a quality product and service to you and your family.
If you're ready to "Kozy" up by the fireplace of your dreams, or if you want to have the ultimate summer hangout spot in your backyard, contact Great American Fireplace. We'll take care of you from start to finish and beyond. Even when we've installed your new home addition, we're more than happy to help you whenever you need it.
When people are searching for a company to help create their dream of having a fireplace, stove, or outdoor living area they usually look for quality, cost, and reputation. At Great American Fireplace our quality matches our price, and our reputation is as solid as our installations. The key to any of our installations is the products that we use.
For some people, seeing is believing. They want to see how beautiful our craftsmanship is, and they want to see our full wall installation designs for themselves. Given that this is a new addition to your home, we understand. That's why we've created a photo gallery to showcase some of our favorite Great American Fireplace projects.
We had been looking for a pre-built cabin for a while, and had settled on a specific brand. Even went to one business where the sales person was unable to complete our purchase (could not locate the right paperwork and could also not load the store's website on the computer). So we stopped at Great American Fireplace to take a look, even though they did not sell the brand of building we had decided to purchase.
Reviews (6)
Jason Kelley
Jason Kelley
Dec 18, 2021
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Showed up. Turned it on. Didn’t clean it. Said it wasn’t one that they would clean. Had it on and just talked to each other for half an hour. Then left. Was charged full price. They did absolutely nothing. Not even advice on the stove. Don’t recommend them.
Patty Lightfield
Patty Lightfield
Nov 25, 2021
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After living in our home for almost 20 years, we finally had our fireplace cleaned and serviced. The technician (Jason) was fabulous! He was was an absolute professional! Our fireplace looks better today than it did when it was brand new. We HIGHLY recommend Great American Fireplace.
Molly Frey
Molly Frey
Dec 19, 2020
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Loved the fireplace install but, when we had an issue with a dry stack piece coming loose and falling off after only 2 years, the customer service was awful! After 4 weeks of no replies, my husband finally stopped in and was told: "the adhesive to fix was not in stock but, you can buy it at menards".😖
Jenny K.
Jenny K.
Jun 22, 2019
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They do amazing work, and the staff is always friendly!
The only negative experience I've had is their scheduling! It's happened to me a couple of different times so far that I was told they were going to be there to either do the stone work, hook up the fireplace, etc. and no one showed up! The last time it happened, I was told they would be there in the afternoon. I ended up calling the store to see where they were. When I talked to the lady, she said they were only going to come if they had time. (They told me they were coming in the afternoon and would give me call if it happened to be earlier
John Keesling
John Keesling
Aug 18, 2018
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I wasn't looking to purchase at the time, just getting info on their pellet smokers. The women at the front desk were very friendly, helpful, & knowledgeable about their products. Best I could tell, prices seemed within the average.
R. Nelson
R. Nelson
Sep 14, 2017
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Seem to be disorganized. Sent emails that went on answered. I would then call and leave a message and they would tell me they would get back to me the next day but never did. It seems like after I paid for the order the customer service went down. And the follow-up is not any better. The work that the workers did in installing the fireplace was wonderful but like I said the customer service not so great right now