Name Of The Game

Score the best selection of Wisconsin apparel and gear online. Represent your favorite Badgers squad in stylish Wisconsin Under Armour gear. Or gear up for gameday and shop Wisconsin merchandise from other popular brands like Champion and '47 Brand. Freshen up your wardrobe with all the newest Wisconsin Badgers shirts, hats and jerseys.

And then browse our Wisconsin store for everything from tailgate essentials to home accessories. University of Wisconsin fans, students and alumni choose us for officially licensed Wisconsin apparel that is in-stock and ready to ship.