Artefact is a new generation of data services company, specialising in data consulting and digital & data marketing. We provide end-to-end support: from auditing and strategy implementation to piloting, and from operations and project management to training and in-housing across all data-driven marketing topics.
Working closely with creatives, engineers and data scientists they manage campaigns and marketing objectives using advanced cross-channel mechanisms. We translate client challenges into tangible results through the entire value chain of enterprises. PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme.
Working closely with creatives, engineers and data scientists they manage campaigns and marketing objectives using advanced cross-channel mechanisms. We translate client challenges into tangible results through the entire value chain of enterprises. PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme.
Services
Artefact is a global service company that sits at the intersection of marketing, consulting and data science. Our 800 people break business and IT silos and transform organisations into consumer-centric leaders using digital, data and AI. Artefact offers a broad range of services - from strategy to operations - that help companies capture the competitive edge of data transformation.
Ebook - Artefact Pierre Fabre - Accelerating online growth with a global e-Retail upskilling programme. Ebook - What consumer data strategy should brands adopt in an ever-changing technical & regulatory landscape?. GCP eBook - Accelerate your data transformation with AI projects by Artefact hosted and scaled with Google Cloud.
Understanding the true incremental impact & ROI of marketing budgets has been one of the most complicated challenges for marketing leaders since the rise & mass diversification of digital marketing. Marketing mix modelling and Data Driven Attribution were designed to solve for this, but each has their flaws.
PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme. ORANGE BANK enhances its digital marketing with rapid deployment of a full funnel, cross-device activation strategy. MARK & SPENCER International Pandemic PPC: Driving website sales up, when the world locked down.
PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme. Despite its overall success and a flourishing online dermo-cosmetic market, Pierre Fabre is facing strong competition from more digitally-advanced competitors such as L'Oral Cosmetic Active. As the Group's online business target is 20,5% for 2021, new growth policies needed to be implemented.
