Paperdoll Boutique
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Paperdoll Boutique
Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River. Come see our boutique and enjoy shopping in a unique and relaxed environment.

You'll always find something fresh, new and unique inside - or online. A new Paperdoll lookbook is out for Summer! View the new falllookbook from Paperdoll Boutique. Sweater cardigans, jacket tops, lots of 70's vibes, unique jewelry pieces, bell pants, and classic American style. Get some inspiration for the fall season!
Services
Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, and gift items. We take pride in our high standards for quality design, personal customer service, and feature a variety of unique clothing lines. Paperdoll specializes in carrying limited selections of clothing & accessories that help your personality shine and let you to stand out as an individual.
Cut in warm acrylic blend with yarn-dyed ottoman knit stripes, the colorblocked Above The Sun Cardigan is a cool-weather essential. The open-front design makes it easy to layer over your favorite tees and tops for a stylish look with an ultra-cozy feel. The perfect layer for those breezy summer nights.
Reviews (17)
Kate Law
Kate Law
Sep 14, 2021
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I always find the best clothes here and shop for the whole year at the sidewalk sale. Great styles and amazing staff.
Julie Lawrence
Julie Lawrence
Aug 03, 2021
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I love being able to shop local. Sometimes at the last minute need a outfit and I know I can walk into paper doll and find something perfect . The girls are always so helpful and friendly 😊
Jodi Grantham
Jodi Grantham
Apr 21, 2021
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Kind, friendly, and exceptional customer service! I took my daughter to get her ears pierced and they were wonderful. Even after she lost the new earring and we couldn’t get it back in that night, they took great care of her and got the ear Re-pierced. I would recommend this adorable store to anyone in the Grand Rapids/Rockford area!
Stephanie Brown
Stephanie Brown
Dec 30, 2020
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I always have a great experience here. The staff are friendly and helpful but don’t hover. I love checking out their selection and almost always come home with something unique. By far my favorite boutique in the area. Great prices, great staff, great product!
Jennifer VanOs
Jennifer VanOs
Oct 25, 2020
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I brought my ten year old daughter here to get her ears pierced. The staff kind and talked my daughter through the process to make her less nervous.
Jessica W.
Jessica W.
Aug 11, 2020
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I came in looking to purchase a purse, some earrings, and possibly some clothes for my cousin. I very clearly was not someone who could wear their clothes (plus size) but I was ready to spend a couple hundred dollars if I found what I was looking for. I was not greeted, I said hello to who I think was the owner and got a offhanded, 'Hi there'. I found some earrings I liked and the girl at the counter when I checked out, seemed uninterested and put out. Two pairs of silver earrings and a small silver ring was a bit over $50. Might be pricy for Michigan but not for California in my opinion
Andrea Carlson
Andrea Carlson
Aug 30, 2019
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Love this boutique! From the second I walked in, it was so warm and welcoming.
The clothing is trendy, great quality, priced well, and they had an awesome clearance rack. There were also awesome accessories, cool knick knack gifts and footwear as well. All around great shopping experience, I'll be back!
Devin Frosheiser
Devin Frosheiser
Aug 24, 2019
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Absolutely LOVE the Paperdoll Boutique!!! The selections are stylish and unique so you don’t have to worry about everyone in town having the same outfit as you. They are 100% on trend with the modern women. Moreover, the staff is super helpful and knowledgeable. They are all upbeat and eggar to help you find pieces that make you feel as beautiful as you naturally look. I recently bought a pair of jeans from them and I have never felt better about myself! I went back and custom ordered 4 more pairs! I can’t say enough positive things about this little boutique. You are missing out if you don’t
Laura Alexander
Laura Alexander
Jul 09, 2017
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Paperdoll is SUCH AN AMAZING store!!! The owner and staff are sweet, kind, wonderful people!! Walking in the door makes me smile! The store is beautifully decorated and organized, and it’s just a great place to shop! I’ve been shopping here for years and EVERY SINGLE TIME it’s been an awesome experience!!! THANKS PAPERDOLL!! We are so fortunate to have you in Rockford!!!
Jennifer Wisniewski
Jennifer Wisniewski
Jul 19, 2016
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Such fun pieces in this store, although the markup on these pieces is through the roof. Other shops in the area carry the same pieces for 30-40% less, which is a bummer.
But I like the store and enjoy the pieces I've gotten there but yikes it's pricy for a boutique in Michigan.
Tiffany W.
Tiffany W.
May 26, 2016
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I fell in love immediately when I walked in.

Their look is comfortable but fashionable, with everything categorized primarily by color.

They have everything to cover a head to toe look including, jewelry, purses, shoes, sunglasses, tops, bottoms, dresses, home decor, etc.

Something most people say when it comes to this store is that it is pricy. This may be true but you can find affordable items as well. The higher end brands are things like free people, while the more affordable brands are: billabong, roxy, etc.

They also have a great sales rack in the back to snag some killer deals.

The
Seth Rivard
Seth Rivard
Aug 10, 2015
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My wife loves shopping here. The clothes are unique and she tells me the Paper Doll sells a variety of accessories such as purses, scarves and jewelry. They have a small selection of decor as well. Definitely worth a stop for the avid shopper!
Sara S.
Sara S.
May 16, 2015
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Nice stuff, but really expensive considering what they are selling. They have some beautiful clothes and a few cute decorative pieces, but the overly inflated prices are definitely not worth the exorbitant price tag.

The selection, let alone the atmosphere, is not so exclusive as to justify such bloated price points. I have no clue as to why their prices are so high. I saw a cute dress that I thought about purchasing on my last trip to Paper Doll, but passed because it was not worth the price tag attached. Yes, it's nice, but clearly not that nice!
Amanda L.
Amanda L.
Dec 08, 2013
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Lovely boutique with artfully arranged and unique and bohemian clothing, shoes, accessories, and home items.
First off, I would LOVE for whoever styles this store to please come to my house and style mine! It's like an enchanting, antique-y cottage that has cute clothes. My friend and I spent the most time here during our Rockford shopping day, exploring all the items they had to offer. I found my new favorite body spray that reminds me of the ocean.
As the other reviews state, the prices are a bit steep so keep that in mind. They were running a special where your first item was 20% off
Amy B.
Amy B.
Sep 02, 2010
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I LOVE to come to this boutique!! I've been there from the beginning and will continue to shop there for as long as I can. Yes, they do have some pricer items now, but the are where the shop is located, the people can definitely afford it. It is in an upscale area. They have a great mix of cheaper to very pricy things, making it a store for everyone. The style of the clothes are fantastic - right out of any magazine. Shop here - you'll love it!!!!!!!
Jodi V.
Jodi V.
Jun 24, 2008
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The clothes here used to be just as cute as they are now, at 1/4 of the price. I was a fan of this place when it opened, but it's become impossible for anyone without a sugar daddy to shop here.

Adorable clothes, but I can get the same things at Forever 21 for much cheaper
Kristen G.
Kristen G.
Mar 29, 2007
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I loved this store when I found it a few years ago. Lately it has fallen into mild pretension...while the clothes are still cute, the prices are soaring. Not fun. It is still a great little shop to have a look around in, but without breaking the bank, you will leave empty handed.