What is Demand-Path Optimization (DPO) and how does it contrast with Supply-Path Optimization (SPO). When it comes to ad tech, people often confuse DPO with SPO and it's easy to understand why. Many app developers and publishers looking to improve their share of ad spend start by searching for SPO, because it has been the most common term and there is a lot of misleading information published on the topic.
As we interacted with our app developers, we realized that what they really want is DPO. SPO has been around several years for demand partners and advertisers, but Demand-Path Optimization (DPO) offers needed advantages for app developers. And while they may sound alike or very similar, they are, in fact, two completely opposite approaches to the problem of maximizing ad revenue.
As we interacted with our app developers, we realized that what they really want is DPO. SPO has been around several years for demand partners and advertisers, but Demand-Path Optimization (DPO) offers needed advantages for app developers. And while they may sound alike or very similar, they are, in fact, two completely opposite approaches to the problem of maximizing ad revenue.
Services
VRTCAL is a best-in-class Mobile Advertising MarketPlace with the mission to reduce the vertical distance between advertiser goals and their targeted mobile audiences. The VRTCAL MarketPlace enables developers and publishers to participate with brand advertisers in an efficient model, and likewise for brand advertisers to transparently reach data rich, qualified developers and publishers.
Access VRTCAL's extensive Mobile InApp and Mobile Web inventory from premium developers and publishers to market high quality video and display ad units to our audiences. We reach audiences on a global scale, while providing granular user insights for full transparency and control of your performance.
You've worked for months or even years perfecting a new app that has 150,000 or more downloads from the App Store. You've stretched your budget and started taking on extra coding work to support the effort, only to learn that. A recent study conducted by PricewaterhouseCoopers found that mobile app publishers receive no more than 51% of advertiser spend.
Mobile game advertising is evolving in the face of today's consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of. Remember when content was king, back before three companies came to dominate digital advertising?
VRTCAL published a three-part series of our impact studies to see how the iPhone Device ID change could affect our industry. Also known as the Apple Device ID or IDFA, our industry was gearing up for the release of Apple's iOS 14. Thankfully, Apple delayed their release. Below are our three parts of the iOS IDFA impact studies.
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