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Cultivate online community through engaging digital media-that strategically enhances your brand exposure. Mobile, mobile, mobile-it's where people spend most of their online time these days: whether their kids are sick and they need to look up flu symptom stat, pay a bill, watch a funny video a friend sent, or even plan their next vacation, people are increasingly grabbing their smartphones and tablets to complete tasks online. 1 Always seeking to better accommodate mobile searchers, Google is.

Google's search engine results pages (SERPs) have got a new look-again.This time, however, website owners stand to benefit because the latest format gives more real estate to the organic results. The search marketing industry may not have seen as many algorithmic changes as in 2016, but one trend has remained consistent throughout 2017 and will only become more important as we enter 2018: mobile search.
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