Coca-Cola - the most iconic and identifiable brand in the world - speaks for itself. But when Coca-Cola "franchised" off all bottling and distribution in the US to 35 independent operators, we needed to create a brand within a brand for the 10th largest Coca-Cola franchise in the US, ABARTA Coca-Cola Beverages.
Launch-day events generated over $250,000 in earned media value via local, regional and national coverage. Our creative work was praised by Coca-Cola's brand director who said, "The new identity looks great and is a symbol of the history and future of ABARTA Coca-Cola Beverages as a key bottling partner in the Coca-Cola system."
Launch-day events generated over $250,000 in earned media value via local, regional and national coverage. Our creative work was praised by Coca-Cola's brand director who said, "The new identity looks great and is a symbol of the history and future of ABARTA Coca-Cola Beverages as a key bottling partner in the Coca-Cola system."
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We've just launched a campaign with Giant Eagle to help spread positive vibes throughout all of our neighborhoods! Giant Eagle Senior Finance Director Erik Greenawalt has a special gift. One he's happy to share with the communities we call home. In the spirit of brightening neighborhoods and bringing joy to essential.
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Gabrielle Marsden
Dec 12, 2012
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