Directive Consulting
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Directive Consulting
If your growth curve has flattened, a copy-and-paste campaign from a jack-of-all-niches agency won't bring it back to life. Instead, Directive combines deep knowledge of your software business model with performance marketing expertise, then crafts agile marketing strategies focused on filling your pipeline with SQLs.

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets "economies of scale" benefits associated with leading campaigns for over 200 SaaS companies. They know about every trend and algorithm and they have new ways to improve lead generation every week.
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We only hire high achievers who'd rather step up to the challenge and solve a problem than point fingers. Every team member takes ownership of the outcomes, so you can take pride in the results. We've got your back in Slack. Spitball ideas between our weekly call-ins or get a number you need for a meeting in minutes.
Join our Slack group to communicate with Directive's experts and access exclusive content, at no cost. No matter your question, we've got an accomplished professional ready to give you an answer. With Slack, you can navigate exactly where you want to go for information, and start conversations that will help grow your search marketing knowledge and performance.
Customer Generation is a marketing methodology (developed by Directive) that focuses on SQLs and Customers instead of legacy metrics like MQLs. Customer Generation is the natural evolution of demand generation. Our customer-led approach drives alignment between sales, marketing, and customer success resulting in higher performance and greater confidence in your ability to allocate capital.
Our partnership fundamentals are simple, we value opportunities for co-marketing and collaboration, lead sharing and growth. We take great pride in serving some of the most progressive and innovative SaaS and enterprise brands. We ensure our partnerships are mutually beneficial, whether they are referral-based, software-related or Private Equity and Venture Capitalist firm focused.
At Directive, our people come first. It's as simple as that. We believe our team, their personal and professional development, and their everyday happiness are more valuable than working, and we don't mean this in a negative way. Our goal is to empower and focus so much on our people that our clients are consequently getting better results.
Reviews (9)
Brinkly O'Brien
Brinkly O'Brien
Nov 26, 2021
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They let me go shortly after I disclosed my pregnancy. But what do you expect when a 28 year old kid from OC is running the business without any prior work experience? Poor quality work and high turnaround on the media buying side. If you want a company that will overpromise and under deliver - this is it. Also the 12 month contracts are due to the fact that most companies don't continue past the trial phase (because they don't get results).
Mr. Clean
Mr. Clean
Aug 04, 2021
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Twice I responded to an ad on YouTube and LinkedIn sponsored message about a job posting for a PPC position. The first time, Amber canceled the phone meeting w/o my knowledge nor did she have the common courtesy asking me to reschedule.
So, I tried again weeks later as I received another YouTube ad and sponsored LinkedIn message. Our phone appointment was scheduled and I did not receive a call that I was patiently waiting for.
Very unprofessional.
Is Amber even a real person?!
Adam Kadela
Adam Kadela
Oct 07, 2016
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Great experience with Garrett and his group. Very professional. They've helped us reallocate more energy and resources to other areas of our business, since we no longer have to worry about how well we're doing in the digital space. Thanks guys.
Ron Perris
Ron Perris
Dec 03, 2015
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Garrett and the team at Directive Consulting are a great resource for anyone looking to optimize their presence online.
They brought a unique mix of technical know-how and business acumen that added real value to my business. Highly recommended.
Omri Nika
Omri Nika
Nov 13, 2015
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I met Garrett during my digital marketing course and from the first time I attended his class I knew this guy is the best! I contacted him right away to see if he can help me with my dad's company.
Everything was done so professionally in the gathering of all our information for the digital marketing plan. We then met Tanner who is very professional and helps us on a daily basis to get ourselves as top company in digital marketing in our field. These guys know what they are doing!!! I HIGHLY RECOMMEND anyone with SEO, Marketing needs to contact them immediately! They are worth every penny! Thank
The Photobooth Machine
The Photobooth Machine
Oct 29, 2015
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Directive Consulting has been working with my start up to get my site optimized and help me understand future steps to managing a successful site. They've been very generous with advice and were flexible in creating a service package to suit my needs. Chip has been awesome in staying in touch through this process.
Creating a website is useless if the right people aren't finding it. The service that Directive Consulting offers is truly valuable in the long and short term. They are helping me reach the people I need to who are already looking for photo booths.
It's also important to work with people
De Bruycker Charolais
De Bruycker Charolais
Aug 24, 2015
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We have been exceptionally happy with Directive Consulting. They offer solid ROI. Their team is dedicated, attentive, professional and offer very targeted results. They produce tremendous results! Please contact me anytime - I would highly recommend this business if you are looking for results!
Cigar Standard
Cigar Standard
Jul 13, 2015
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Directive Consulting is truly as good as it gets. We're a young and growing company and recently signed with the DC team to help our business grow through digital marketing. Garrett and Tanner truly know their stuff! So far, so GREAT. We've seen our rankings jump, our ads are more effective, and we can't wait to see what will happen next with the strategy they've helped us execute. They set a vision that's realistic, reachable and measurable. These guys go above and beyond to help you succeed and consult with your every step of the way! We can't wait to see what these results will translate into
Rhett Molitor
Rhett Molitor
Jul 10, 2014
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We were blown away by the team's knowledge and ability to hit the ground running. They are well versed on the most modern tools which is critical in such a dynamic industry. Highly recommend getting them to help people find your business online!