Goodrich Trailer Sales
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Goodrich Trailer Sales
With our selection of the best trailers in the world, you're sure to find the trailer right for you! Our inventory includes hundreds of trailers that are serviced and ready to go. We diligently research trailer manufacturers throughout the United States to bring the best trailers to our customers. All trailers sold are proudly built in the USA.

No haggle pricing allows you to be confident that you are getting the best price right away. Our pricing is straight forward - no surcharges, document fees, set up fees or credit card fees. The price you see is the price you pay plus sales tax and license fees when applicable.
Services
Who We Are - Goodrich Trailers in Wisconsin We are a fourth-generation family business with over 100 years of combined trailer knowledge. We diligently search for the highest quality trailers and work with these trailer manufacturers so you can have confidence that you are getting a well-built trailer.
View our selection of Lakota, SMC, Adam and Bison horse trailers. Discover trailers with reliable bumper pull & gooseneck towing, flexible living quarters with slide outs and durable aluminum frame construction. With our selection of safe, luxurious and comfortable trailers for horse and rider, you are sure to find the right trailer for you!
View our selection of Aluma, Lightning, US Cargo and Lamar motorcycle trailers. We have trailers to pull behind your motorcycle as well as pull the motorcycle. Custom trailers are available along with options for open and enclosed with durable aluminum and steel construction. Take a look and let us help find the right motorcycle trailer for you.
View our selection of cargo trailers - great for work or play! With durable aluminum and steel frame options, swinging rear doors and spring assist ramps, bumper pull and gooseneck towing, you are sure to find the right trailer for your needs. As well as coming in 5, 6, 7 and 81/2 wide, custom orders are available.
View our large selection of Load Trail and Lamar Stand Up Ramp, Mega Ramp and Tilt Deck work trailers. Enjoy exceptional durability and heavy duty construction on all our powder coated trailers, with the option of tandem and tri axle. Take a look and you are sure to find the right work trailer for you!
Reviews (10)
Tracy Closson
Tracy Closson
Jan 29, 2022
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Very organized smooth transaction I was in and out in a short period of time.
Very knowledgeable, and friendly. Large inventory
I’m really enjoying my Lightning trailer.
Alex
Alex
Jan 18, 2022
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Well worth the 3 hour trip over for customer service like this. Thanks for having everything ready. Jimmy John's couldn't make sandwich as fast as Julie sold me a trailer.
Gary Carpenter
Gary Carpenter
Jan 12, 2022
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Are you kidding me !!
This place is awesome. Called them up and set my deal up over the phone, drove over and picked my new trailer up…. Done.
Almost feel I cheated myself by not staying longer, but the ladies are an efficient crew. A+
Zach Bowe
Zach Bowe
Dec 14, 2021
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Quality service and quality trailers at a good price. Also my dad had a flatbed installed on his truck and was very pleased. Only place I’ll get trailers from.
Dan Staab
Dan Staab
Oct 16, 2021
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Bought a utility trailer. Love the versatility and quality. Price was very good. Service excellent. Called in the morning and it was ready for pickup in the afternoon. Can't beat that. Thanks, Julie.
Cindy Nelson
Cindy Nelson
Oct 15, 2021
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Bought a brand new trailer from them. Very unhelpful with defective battery box wiring that they knew was a problem straight from factory with these trailers. Wanted me to fix it or bring it back which would be a 120 mile round trip. They know the problem with those covers, why don't they fix it before they sell it.
Chris Potapenko
Chris Potapenko
Sep 28, 2021
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I had been searching a long time looking for a new trailer, comparing prices and asking questions. The staff at Goodrich were super helpful. When you are talking to someone and it just feels honest, you know you're in the right place!
William Douglas
William Douglas
Sep 17, 2021
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I called to order a part from them, Julie answered the phone. Now, I'm 66 years old, lived in the South for half of my life. We use the words "sweetie and honey, respectfully when speaking to a younger women. Julie interrupted me, said "MY name is Julie, NOT HONEY", as if I was insulting her intelligence level!
Then I was offended...just sayin'.
Chris Kemper
Chris Kemper
Mar 14, 2021
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Very friendly and helpful people. A great selection of trailers for everything. The office area was very clean and a nice parts department with a great selection of parts. Considering buying a trailer here! 5-2019 we bought our trailer here. Was a very easy transaction. Just how it should be! 4-5-21 Bought my 2nd trailer today. Had to order salt shield and sides. So easy & helpful. Would recommend. Going to give them 5 star.
Brenda Manderscheid
Brenda Manderscheid
Jun 27, 2020
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We purchased a trailer a few weeks ago. And we think it is great. 👍🏻
Love the folding ramp on back, pulls great and it a good quality trailer.
We purchased a steel trailer 12 ft long, and purchased the spare tire as well.
All at a great price.