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A co-founder of Large Media, Inc., Micah Warren has been a public relations strategist for more than 20 years. Whereas many public relations professionals these days prefer to hide in the safety of email pitching, Micah is a firm believer that hammering the phones is the way to go. Get a decision maker on the phone and get a dialogue going.

It's faster and much more effective at building lasting relationships in the media. Micah is also an established public relations industry writer whose work has been featured in Muck Rack, PR Daily and Ragan.com. You can see his full portfolio here. Micah got his degree from Boston University, but he tends to only bring that up in conversation when their hockey team is in the Frozen Four.
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In today's world, the media is more ubiquitous and influential than ever. We have hundreds of television stations and, with the development of the internet, more writers and content producers than ever before. So, how are you connecting with these people? Many PR firms love to write up emails and send them along, hoping that someone likes the story and covers it.
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