Suasion
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Suasion creates influence strategies and communications that boldly educate, inform, engage and ultimately, transform perceptions. Suasion creates bold strategies, innovative communications and compelling experiences that influence, educate, engage and, ultimately, transform perceptions.

We are experts in understanding and influencing thinking-and we offer services to accomplish these for the betterment of individuals, organizations and society at large.Traditional marketing firms focus on connecting a recognized need with a solution-their client's product or service. Suasion develops influence strategies to change the way people think-often when those people don't recognize a need and are, therefore, not seeking a solution.
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Suasion's team is led by influence strategists Victoria Lindstrom and Karen Gross who understand that each client's situation is unique. To address the client's situation most effectively, we believe it is best to craft a team of talent with the right skills, as well as a clear understanding of the issue.
To change thinking, you first have to fully understand WHAT people are thinking. Our research and discovery services are designed to uncover the information we need to gain a deeper understanding of what your audience is thinking. Our Influence Architecture taps into science to determine how to best influence or communicate with your audience.
Every organization we work with has challenges or pain points that they are trying to address. Our unique method for determining strategy will produce the most effective plan for achieving the objective. By infusing your knowledge with the target audience's input and adding the diverse expertise and backgrounds of others, we create influence strategies and plans with real impact.
Once we know which influence strategies will most effectively change thinking and behavior, it's time to roll up our sleeves and get to work. There's an old adage, "if your only tool is a hammer, you tend to see every problem as a nail." That's the way it is with some firms. At Suasion, we use a wide variety of tools and we've even been know to create new ones.
Whether you desire to guide employees through change or alter the perception of your organization in the minds of your stakeholders, we will give you the expert advice needed to be effective.

We can also teach you and your team how to influence others toward your objectives - from teaching spokespeople to address media; and, training your front line to create the best experience for customers or patients; to helping your entire team or Board become effective brand ambassadors for your organization.We will come along side you to help define and use the optimal influence strategies and tactics to achieve your goals.
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