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Within these industries, we help our clients pinpoint the segments they need to reach based on buying and driving history, behaviors, company size, and more. Who are you trying to reach? Build measurable sales and marketing momentum through powerful data, hyper-targeted campaigns, and industry media.

Reach the right equipment buyers at the right time using our data-driven insights to target your audience. Discover the additional industrial markets we serve, such as lift trucks and office equipment. Looking for owner-operators, equipment buyers, aggregates managers, or another market segment? We've got the audience and the targeting options you need.
Services
We serve our clients by offering insights into specific market segments and by providing targeted platforms to reach those audiences. Since Randall-Reilly's founding in 1934, we have evolved from the publisher of Who's Who to a marketing services company. While our media brands and events are the most visible aspect of what we do, they are just one facet of how we connect our clients to their niche audiences.
Randall-Reilly was started in 1934 by Henry Pettus Randall Jr. It was launched as Who's Who Among Students in American Universities & Colleges, a prestigious recognition program that still thrives today. In 1975 Award Company of America was founded. The following year H. Pettus Randall III took over as president for his father.
Through EDATM we can tell you equipment owned, equipment age, credit ratings, and much more. Through behavioral targeting and geographical targeting, you can pinpoint your ideal, qualified lead and find more like them. Our robust platform of smart data enables you to identify regional hot spots, competitor market share, emerging markets, and growth trends.
Find the exact drivers you need to fill your trucks. Experience, type of haul, previous employer, and CSA history are just some of the parameters you can search by. Use RigDig truck history reports to protect yourself from purchase mistakes and make smart buys. With more than 1,000,000 listings, you can identify your ideal customer and where you have opportunities to gain market share.
A pool of qualified leads is useless if they're stale. Begin fostering a relationship with leads before anyone else through our TDS carrier database. Randall-Reilly matches the UCC data to RigDig and proprietary algorithms to identify who is factoring. Monitoring feature with updates on renewal dates, cancellation notices and other key changes.
Reviews (4)
Rodney Johnson
Rodney Johnson
Sep 04, 2021
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The good - valuable data for various construction industry verticals. The bad - very difficult to engage with (Account Management), horrible billing practices and unless you advertise with them (Equipment World) your company won't get recognized in any journals.
Cory Brown
Cory Brown
Oct 12, 2020
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Positive: Professionalism, Quality, Responsiveness, Value
Ill start off by saying these are the people you need. Very professional and friendly staff. I would highly recommend working with Chris. He was super responsive and helped us with our request with speed and quality. Hands down an amazing experience working with Randall-Reilly.
Barry Klein
Barry Klein
Jun 29, 2020
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Positive: Professionalism, Quality, Responsiveness, Value
Randall-Reilly is a trusted, reliable and effective business partner. As an organization and to the level of individuals, they are a pleasure to work with, always having a "win win" mindset.
Chris Starnes
Chris Starnes
Jan 14, 2019
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Results oriented organization focused on exceeding client expectations and propelling people to their best selves. Best place in Tuscaloosa to work with a fantastic culture.