Once upon a time, advertising was about the Mad Men and the Media Agencies: the creative and the commercial. Advertisers needed smart strategies, great relationships with media owners, and buying power. What was needed was a solid understanding of experimentation and data. That's when Brainlabs was born.
Founded by Daniel Gilbert in 2012, we were on a mission to make marketing more scientific. We started with our first hypothesis: instead of teaching traditional marketers how to do regression analysis or coding, it would be better to hire mathematicians, scientists, programmers and teach them how to do this new kind of marketing.
Founded by Daniel Gilbert in 2012, we were on a mission to make marketing more scientific. We started with our first hypothesis: instead of teaching traditional marketers how to do regression analysis or coding, it would be better to hire mathematicians, scientists, programmers and teach them how to do this new kind of marketing.
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Test and learn is the foundation of science. And science is what brings creative and commercial together in the modern age of advertising. We start with a challenge: how do we generate the big ideas that can transform your business? With a solid data foundation, we can turn ideas into hypotheses, follow the scientific method and test, test, test.
Matt is responsible for delivering world-class products to our clients and driving New Business across the UK and the US. Having been Group CEO of Havas UK&I, Managing Director of iProspect and Managing Partner at MEC, Matt has worked with some of the world's most prestigious brands. He is a contributor to Campaign and hugely passionate about creating diverse workplaces.
Our partnership model follows one simple principle: support businesses where they need it. We understand that some things are better off in-house, such as data ownership and direct partnerships with platforms. But advertisers needs and trends are continually changing - our partnerships are designed for adaptability.
You may have heard from us from the bundles of awards we've won across the globe, our robot receptionist Pepper, or even our beloved open-source scripts - and now you're asking yourself: what's really powering this rather unconventional company? We're ever-growing, forever changing, and always testing everything we do.
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Tudor Muresan
Oct 16, 2021
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Anu Adegbola
Jun 23, 2020
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Tom C.
Jul 15, 2019
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Jun 26, 2019
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John Lidiard
Nov 28, 2018
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Amy Joseph
Dec 08, 2017
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Aug 28, 2017
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Jul 25, 2017
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Daniel Tannenbaum
Nov 05, 2015
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