EquiBrand is a brand and marketing consultancy with a 20-plus year track record helping companies grow. Looking to grow your business? Our strategic marketing consultants take a structured approach across marketing strategy, segmentation and marketing plan development. Is your website working as hard as it could be?
Our digital marketing consultants create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers. Looking to grow your business through new products and services? We assist clients with innovation strategy, value proposition and innovation process development through market launch.
Our digital marketing consultants create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers. Looking to grow your business through new products and services? We assist clients with innovation strategy, value proposition and innovation process development through market launch.
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Innovation is the hallmark of great businesses. As a leading innovation consulting firm, our work is based on a discrete set of highly effective principles and processes that can dramatically improve the chances of new business success. EquiBrand uses a balanced approach to business growth, drawing on the principles of insight, a strong identity and innovation to systematically grow your business.
Looking to grow your business or brand? You've come to the right place. EquiBrand has a 20-plus year track record using upstream marketing, and its core principles of insight, identity and innovation, to drive growth. Our entire set of consulting services - across marketing, branding, digital marketing and innovation - focuses on obtaining deep customer insight, crafting compelling brand identities, and growing the business.
As every consulting project is unique, the specific steps, activities and outputs of any project will vary by client. Guided implementation involves EquiBrand working with the client in executing on the product and brand action plans. If you would more information on how EquiBrand may be able to help your company, please contact us.
Visioning is used early in consulting engagements, to paint a picture of the desired end state, a number of years in the future. The key question: How do you visualize your business and brand in three to five years? Closing the gap through strategic marketing, positioning - and innovation - How will we get there?
A key component to any strategic marketing, branding or innovation project is market segmentation. The customer framework can either be hypothesized qualitatively or developed through a quantified segmentation study. Develop research design and survey, working closely with the client team. An online survey is typically recommended, as a proven, cost-effective method for segmentation research.
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