Is it ridiculous to think advertising can be done strategically, but also in a way that's clear and easy for you, and everyone else, to understand? We say, "Not ridiculous at all!" It starts with your best story, delivered to the right audience, and delivered frequently. We believe in developing successful plans that are easy to understand, transparent, and sustainable over time.
We seek success that is achieved on purpose. Discover more about our areas of expertise and how we can help drive results and improve your competitive performance.
We seek success that is achieved on purpose. Discover more about our areas of expertise and how we can help drive results and improve your competitive performance.
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I was the VP/General Manager at two TV stations. The GM is responsible for "revenue generation, " meaning selling ads to clients like you. Don't get me wrong, I believe in advertising. It works. But nowadays, the corporate media folks pressure their sales teams to sell it all: sports packages, specials, sponsorships, digital, OTT, you name it.
Something makes your company different from the rest (hint: it's not always what we think it is). There's an emotional driver that get customers to choose your business instead of your competition. Let's tell a great story that changes perception, builds your brand, and makes more money. You have a great message, now let's get in front of the right audience.
Based in the Charleston, SC area we work with media companies in Charleston, Myrtle Beach, Columbia and Greenville-Spartanburg in South Carolina and Augusta and Savannah, Georgia. We also work with cable channels across the country, and OTT (over-the-top connected TV) advertising providers everywhere.
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