How much does it cost to make a television commercial? A. Several years ago, a New York Times story stated that the average cost of producing a 30-second national television commercial in 1999 was $343,000. The Times said this figure came from a survey of 1,753 national spots produced by 20 agencies.
I believe that, today, the figure would be closer to $500,000. In contrast, a local advertiser with a compelling call to action should be able to get a nice, basic commercial produced for less than $2000. Fancy graphics, animation, professional actors, special music, custom jingles, etc all add to the cost of production, however this is all managed in the planning stages of your campaign, therefore there should never be any surprises.
I believe that, today, the figure would be closer to $500,000. In contrast, a local advertiser with a compelling call to action should be able to get a nice, basic commercial produced for less than $2000. Fancy graphics, animation, professional actors, special music, custom jingles, etc all add to the cost of production, however this is all managed in the planning stages of your campaign, therefore there should never be any surprises.
Services
RiCas Media Group was born from the desire to help clients achieve their business goals. Most agencies originate with just one area of expertise. Many open their doors with some marketing experience or a media sales background, but with little else to provide clients with a well-rounded AND well-grounded organization to service all of their needs under one roof.
Help You Create a Good Offer. We will ask you lots of questions about your business and your customers. We will help you come up with an offer that is so compelling that, ideally, those who see your campaign will go immediately to their phones and call you. Write and Produce a Selling Campaign. We will produce a campaign that features a good offer, makes that offer very clear, and tells your target audience how to contact you.
Developing a message and connection with the audience your business services is critical to the success of any advertising campaign. RiCas Media Group will develop a marketing plan to include not just advertising, but message development, integrated cross-promotion, and alternate forms of delivering your company's goals for a successful future.
Don't have a media plan? Don't have a budget or don't know how to bring one together? RiCas Media Group will bring your business from the ground up with an all inclusive development plan for finding your target customers, finding the right outlets to talk directly to them, and plotting the path to Media Marketing Success.
Most business owners and leaders of community organizations are fearful of lights, cameras and actions that knock on their door in times of crisis. Many don't know how to handle the first call or email. RiCas Media Group has seen the best and worst. Let us bring your organization together to show how to conduct on-camera interviews, how to write press releases, and manage the media to your advantage.
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