Rockingham New Holland
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Rockingham New Holland
Welcome to Rockingham New Holland and Augusta Equipment - with locations in Harrisonburg and Staunton, VA! As your New Holland dealer, we're committed to helping you make the right choice in tractors and equipment. We carry other lines such as Echo, Hustler Equipment, Land Pride, Kioti and Toro. Feel free to contact us or submit quotes for those products you have interest in.

We can work with you and answer your questions to help you find the best product to help you with your needs.
Reviews (8)
Carlos Sosa
Carlos Sosa
Dec 27, 2021
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I attended your establishment at a proximity 1:00pm today looking for a lugs and lugnuts for my tractor"1/2 2inch" with four people on the clock sitting on behind the counter No one assisted me simply because I did not have a part number.
Muhammad Iqbal
Muhammad Iqbal
Jun 14, 2021
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Terrible customer service. These people will rip you off for any repair, I went there for a lawnmower repair. Would not recommend to any body.
Hector Pagan
Hector Pagan
Apr 24, 2021
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Terrible customer service. Went here to get a part replaced on my mower and immediately got greeted with an attitude by two employees. I have a warranty on my lawnmower and they wanted to put the blame on me that the part broke after telling them how it happened. They were rude and unprofessional never going here again
Ron Clinedinst
Ron Clinedinst
Mar 21, 2021
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Rex and Russ are awesome to work with. Russ picked up my tractor before I even knew he was coming and dropped it off the very next day without me knowing the work was finished. Russ fixed the tractor, a fairly easy one I might add, but they also cleaned all of the hydraulic fluid that had covered the underside of the tractor after a simple o-ring failure. Service like this is what the standard used to be over 40 years ago when I was a teenager learning the value of customer service and that the "customer is always right". The type of service they provide is basically unheard of these days. Thank
Daniel Breeden
Daniel Breeden
Jan 20, 2021
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Worst possible experience of my life.. In one solid month they had the zero turn mower in the shop not one phone call. Not one. I stopped in in person to check in it week 2.. Rudest.. Worse interaction with a service business that I have ever dealt with. I talked to Rusty the manager of both Harrisonburg and Staunton New Holland stores and was told that my bill was over $1000.00... What.. It was there for yearly service .. Pickup. Delivery. Check why it stopped running... CHECK.. AS IN DIAGNOSE IT... They did massive price gouging.. Then the service manager for the department calls me.. Is confrontational
Jon Wieck
Jon Wieck
Jan 03, 2021
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They took delivery of a couple tractors I had for them on a Saturday. Friendly staff. Overall a very good experience for me.
Gary Shull
Gary Shull
Oct 31, 2020
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Excellent line of equipment. Great service. Some very knowledgeable mechanics. Great customer sales service.
Brian Bosley
Brian Bosley
Oct 05, 2018
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Would give no stars if possible. Went in looking to buy a mower today, several thousand dollars is the norm for here. Walked around for a while before finally getting helped. The "salesman" asked what I was looking for and then got a phone from his pocket abd just started talking. There was no just a minute, sorry let me get this nothing. After waiting and listening to the call about trucking something in and needing finance papers signed I started to look around some more then decided to leave. Once I was to the door I was called after asking if I wanted some information while he was still on