K Sutherland PR
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K Sutherland PR
We know what it takes to positively promote a destination or resort, and we understand the importance of securing coverage and influencer collaborations with the right message from the onset. Let us maximize exposure and deliver impactful, 5-Star results for your company. Our PR successes for lifestyle brands convert into sales and help authentically grow coveted "cult followings".

Many lifestyle brands deserve earned media coverage and organic social media attention, but just don't know how to make it happen. We partner with our clients to identify the right tastemakers to tell their story, and find creative ways to keep their brand relevant, always with the focus of reaching their target customers.
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At the heart of K. Sutherland PR lies our public relations expertise-we are brand storytellers, communicating the essence and energy of our clients' brands with strategic media outreach. For each client, we develop and execute pitch strategies that both educate and influence, generating brand recognition, communicating key brand values and driving sales.
K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. Our clients include a diverse mix of lifestyle, travel, pet, healthcare, wine & spirits, and corporate brands. Founded by Kerry Sutherland in 2012, our team has been dedicated since day one to crafting and telling stories that create meaningful, relevant emotional connections that make a difference.
Today's travelers want unforgettable experiences. They demand authenticity and seek fulfillment and inspiration wherever they go. When booking a hotel stay, consumers look to certain types of experiences, from the invigorating and interesting to the relaxed and romantic.

We tap into these needs by simply treating travel differently- conceptualizing the experience from beginning to end, creating targeted points of distinction and promoting each client through key verticals and niches.We maximize exposure through extensive understanding, and because we are a boutique PR agency, we are able to provide impactful public relations services at affordable prices.
Lifestyle brands that hire K. Sutherland PR are looking for coveted earned media coverage, unique influencer collaborations, and ultimately an increase in loyal "cult followers" who not only love their brand, but buy and share it on social media, too. Our personalized approach helps to pair our clients' brands with tastemakers in their respective categories.
From executing new product launches, direct pitching pet and general consumer media, crafting pet story angles that produce meaningful coverage, positioning our clients above competitors, developing and executing social media and influencer collaboration campaigns, tradeshow and special event outreach and more- you've come to the right place.
Reviews (1)
Catherine Reichenberg
Catherine Reichenberg
Oct 21, 2019
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We have worked with K. Sutherland PR for a number of years and have loved the experience. Advertising in our business needs to be personal and subtle, and we feel like all of the people at KSPR really understand our business and have come up with great ideas for marketing. In addition, they have brought us unique press opportunities and helped us properly focus our efforts to reach key markets. Everyone at KSPR is prompt, professional and clever and we couldn’t be happier to have their help.