We uncover what is special and distinctive about your institution, faculty, research and programs. We tease out those aspects that we know will capture the attention of editors, reporters and producers. When capturing the attention of the very top media, your marketing material must be of the most compelling and interesting nature.
The media is bombarded by "good" stories, but to be utilized, the story needs to be the "best." We know the difference. Try as you might, you or your internal staff cannot be everywhere, or know everything, about what the media is planning, or to whom they should speak on any given topic. We allow you to cover more bases with the media, ensuring that your yield of exposure increases.
The media is bombarded by "good" stories, but to be utilized, the story needs to be the "best." We know the difference. Try as you might, you or your internal staff cannot be everywhere, or know everything, about what the media is planning, or to whom they should speak on any given topic. We allow you to cover more bases with the media, ensuring that your yield of exposure increases.
Services
The following examples represent significant feature coverage for our clients, not merely mentions in a larger story. This is an important distinction for marketing purposes, since stand-alone coverage about a single institution is much harder to achieve than one-sentence or one-paragraph citations.
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