Fundibu

But you're busy, so you don't have time to keep track of all the possibilities. There's search engine optimization, social media, pay per click, remarketing, online ads, email marketing, blogging, website updates. If you decide to spend time and money online, how do you know if it was worth it? You might feel like repeating the old saying: "Half the money I spend on marketing is wasted; the trouble is I don't know which half."

At Fundibu, we treat search engines, social media, paid ads, website updates, and other online efforts as means to an end-strategies focused on a goal. Take "showing up higher on Google, " for example. It might be a good strategy to get more website visitors who might eventually buy from you. But it might also be a terrible strategy that costs more than it makes, wasting your time and money.