Diamond Showcase
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Diamond Showcase
Locally owned and operated since 1977, through three generations of the Burns family, Diamond Showcase has been serving Cowlitz county with exemplary knowledge and service and industry leading quality. We've traveled the world to bring you the best and most unique jewelry money can buy because we want to give you a one of kind jewelry experience.

Our non-commissioned sales team will strive to satisfy your jewelry needs and work with YOUR ideas, not just sell jewelry. The value you receive when shopping with us is unparalleled. We invite you to experience the Diamond Showcase difference. An environment built on relationships. Relationships built on trust for three generations of family ownership.
Services
Diamond Showcase offers a full service repair department that can help you with all of your jewelry repair needs. We combine the latest in jewelry repair technology while utilizing the experience of our 4th generation goldsmith who has over 40 years experience as well as numerous Gemological degrees.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a 6 step quality control process to ensure that your wedding ring will last for generations.
Our Bridal Bells collection is the natural way to show your love for each other. Our engagement rings are like the brilliance of a sunset captured in diamonds that shine like stars in the sky. Each band represents true love, eternal as the sunrise, in every day spent together. Bridal Bells. Inspired by nature, designed for love.
Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates 'Better Starts Now, ' searching for and accomplishing goals that better our lives.

In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Citizen Naismith Trophy, National Merit Scholarship and Good360.

As a 'citizen of the world' we bear the responsibility to help cultivate positive change and on-going evolution to our craft.
Reviews (10)
Tyler Trahanes
Tyler Trahanes
Jan 20, 2022
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Always a great experience! Great customer service and selection. We just got a new wedding ring for my wife and she was made to feel very special. Lots of stuff for guys too like Rings, chains, and knives.
William Bigley
William Bigley
Dec 13, 2021
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Great service, Andrew set me up with an engagement ring that my, now fiance could not say no to. Thank you everyone over there. This is now the only place I will go for jewelry.
Brittany Carterby
Brittany Carterby
Sep 13, 2021
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Jordan was amazing when it came to designing a custom ring. His attention to detail and communication through the entire process was exemplary. Highly suggest for any jewelry needs.
Alan Boles
Alan Boles
Aug 20, 2021
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Andrew was awesome, no rush, no pressure. He open the door for us to come in which in todays time, that level of chivalry seems so rare. My wife ended up getting a nice Wedding ring and when my wife wanted to add a band to it. When my wife mentioned she wanted a wedding band to go with the ring. Jordan who I believe is the owner and was also very kind, said they would connect them at no additional charge. Thanks again guys my wife is very pleased with the service and the ring. The person who polished them up and connected them did a very good job. Highly recommended.
Leigh Smith
Leigh Smith
Jun 21, 2021
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I am a new customer to the diamond show case but they have treated me like I have been one for years. Very friendly and helpful getting my daughters graduation present. They are also the ones the designed my engagement ring that is gorgeous.
Julie Rae
Julie Rae
May 04, 2021
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Diamond Showcase is the best jewelry store. The quality is impeccable. The sales staff are the best. So friendly and personable. No pressure. The store has a family like atmosphere.
Brian Furlong
Brian Furlong
Apr 19, 2021
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Jordan was fantastic. Really helped to find the perfect engagement/wedding ring! Service was excellent - staff worked together seamlessly to make an awesome experience.
Josh Mitchell
Josh Mitchell
Apr 01, 2021
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Friendly staff. They hear you and help to get what you need. I needed just some nice but basic cufflinks and they found exactly what i needed and ordered it for me. I will say they gorgeous jewelry in there. Definitely be back
Ralph Roggenback
Ralph Roggenback
Feb 10, 2021
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The employees were extremely helpful and friendly. My wristwatch required a longer band and was not a standard size. I now have a band that fits properly and that I am comfortable with. Will I be a repeat customer? Yes. Do I recommend this Dealer? Yes.
Jackson Aho
Jackson Aho
Dec 30, 2018
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My personal experience here was amazing. Soon as I walked in I was warmly greeted, and treated very kindly. Even though I had a modest budget I didn't feel like they treated me differently (unlike other stores where I was treated like second tier to say the least). The selection is expansive and varies with trends, but they carry a wide variety so you're bound to find the right one there. They happened to have the perfect ring for us, and I'm certain most people can find something that'll last them a lifetime.
I was personally recommended this place, and my fiance loves the ring. I just wish Google