Focus Ten Consulting
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Put your Client Relationship Management (CRM) and Marketing Automation software to work together to find, target, engage, and capture new business. Sales isn't easy - why go it alone? Focus Ten Consulting provides proven advice to business-to-business sellers that generates results. We help our clients Achieve Better through research-informed, behavior-focused coaching and consulting.
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At Focus Ten Consulting, we believe that "we" encourages us to be our better selves because we must consider others while we think of ourselves. It asks us to consider our groups, our teams, our organizations, our customers, our vendors, and everyone else we deal with. And, moreover, it creates community.
Sales and marketing are separate disciplines that effect a common result. In many growing organizations, conflict ebbs and flows between the two practices. This conflict is pervasive and well documented. We believe that it stems from the goal orientations of the two disciplines. A marketer's goal, typically, is to create conditions that could lead to a sale.
While tongue-in-cheek, we know the companies we buy from by the messages they communicate to us. It's never been truer than today. Competition for new customers, in every industry, is fierce. Competition for our attention is even fiercer. Marketing automation, when deployed properly, helps you cut through the noise.
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