Officially, Steele is a full-service advertising agency that specializes in Brand Building. We create and deliver integrated marketing communications that help our clients succeed and grow. Unofficially, we're a team of talented, proven professionals who craft messages that talk to people in the two places that have the best hearing. Our philosophy has enabled us to attract men and women with brand know-how that combine the insight of experience, the enthusiasm of youth and the magic of imagination.
Services
At Steele we've seen it all. We started as a small two-man shop located on the banks of the Portneuf River in Pocatello. From there we grew into a 26 person agency and eventually opened a second office in Boise. While management by monarchy didn't endure, the legacy of creating great work does. We've won a semi-truck full of awards and even given birth to half a dozen or so other agencies still doing business in the state.
It's the part of what we do at Steele that everyone sees. Our strategic marketing communications have been helping add clarity and marketing substance to our clients' brands for the last 30 years. We've helped large corporations and small companies both retail and B2B, survive and thrive. However, we think you'll find those characteristics of Steele that you don't see even more impressive.
The growth in usage of the Internet has added a sixth outlet, social media to the mix. A few years ago there were three major TV networks. There was an era when advertising during prime time on those three networks could reach 80% of the households in the US. Back then most households got a newspaper delivered to their doorstep every day.
We can't say it often enough. Steele Branding believes great advertising is the product of the collective experience, imagination and energy of talented, creative people. We also believe that creativity is not limited to the "creative" department, but is the province of everyone in our company. We believe that gifted individuals are all an advertising agency has to offer.
We could use experience and our knowledge base as our leading brand attributes. We've been at this business for over 30 years. Or, we could talk about all our creative awards and tell you what the industry thinks of us. We can also make a great case for ethics and our honest straight forward way of doing business.
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