Sara-Bay Financial
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Sara-Bay Financial
You should know exactly where it's invested and how it's performing. We believe you should have an investment firm that makes transparency a priority and earns your trust. After an initial discovery call, we'll meet. We get to know you, your financial goals and how we can work together to meet your objectives.

Our advisors use disciplined investment strategies to grow and preserve capital for our clients. The goal of our personal and responsive team is to ensure the financial advice you receive is uniquely appropriate for you. At Sara-Bay Financial, you'll never encounter hidden fees. And you'll always know exactly what your investments are doing.
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All client assets are held by the custodian Charles Schwab & Co. Charles Schwab is one of the nation's largest discount brokerage firms. Sara-Bay clients receive the focus and attention of a boutique firm with the financial backing of a major financial institution. Sara-Bay Financial, a Sarasota Registered Investment Advisor was founded in 1993.
Mike Hard has been in the investment business in Sarasota since the 1970's. He spent the first five years with Merrill Lynch as both a securities and commodities broker. After leaving Merrill, he worked for other large firms, including Shearson Lehman and Dean Witter. In 1987, he joined Kemper Securities and spent the next six years there as co-manager of their Sarasota office.
Disclaimer: Sara-Bay Financial Corp. is registered as an investment advisor with the SEC. All information contained herein is for informational purposes only and does not constitute a solicitation for investment advisory serves or an offer to buy or sell securities. Registration does not imply a certain level of skill or training.
First, we counsel with you and listen to your financial goals and objectives. This is a conversation where we can collect information about your specific needs, investment experience and risk tolerance. It is our job to continually monitor your investment plan. This includes periodically adjusting and rebalancing to keep the portfolio aligned per the strategy.
Reviews (5)
Simon Williams
Simon Williams
Aug 22, 2020
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Positive: Professionalism
I have done millions of dollars worth of business with Mike & Lisa and will do many more
Artur Rushevich
Artur Rushevich
Sep 23, 2019
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Have to agree with one reviewer saying that it’s shady company. I would even say greedy company. Our “agent” Krissy basically refused to help us to negotiate a purchase price on new construction arguing that there is nothing they can do in this case which is complete bs. I talked to other realtors after the fact and they felt bad for me for falling for this. We didn’t get any help to find a rental while waiting for our house to be complete and no help at all during construction phase when dealing with builder and issues ..someone would expect your realtor to show up at closing - didn’t
Daniel Imbuno
Daniel Imbuno
Aug 20, 2018
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I worked at survey for 20 years. It's a great company and Mike Holden is is a fantastic broker. Miss you Mike
Cindy Young
Cindy Young
Jun 28, 2018
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Sandra Halliday was my listing agent at Sarabay Real Estate in Sarasota and she was wonderful.
Cindy Palmquist
Cindy Palmquist
Jun 21, 2018
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Angie Ramos is very dedicated and very diligent in getting the job done. She went above and beyond. Highly recommend her to anyone.