Optical Shop
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Optical Shop
Similarly, online stores promise the earth, but when you get that pair of glasses that looked great on the website, how often does the mirror tell a different story? You have choices. We get it. But to achieve the perfect look and the perfect fit in glasses and sunglasses, there's simply no substitute for stepping into the Optical Shop.

Owned and operated by a licensed optician with 30 years' experience, the Optical Shop has set the standard in providing the most stunning eyeglass frames and the highest expertise in fitting in southwest and central Virginia. Here, you'll find the region's most beautiful and singular frames. Frames by brands like Oliver Peoples, Anne et Valentin, Lafont, and many, many more.
Services
What use is a beautiful frame without the right lenses? Our licensed optician, Lynn Via, will guide you through the various lens options: materials, types, tints, and anti-reflective. Digitally ground single-vision lenses provide the sharpest vision. Essilor Eyezen and Shamir SV Autograph III are available with clear, anti-reflective lenses.
From Jackie O to Brad Pitt, sunglasses have become a celebrity's must-have accessory. While Roanoke, VA might be a far cry from Hollywood, CA, the selection of superb sunglasses at the Optical Shop will make you look like a movie megastar. Nothing enhances one's appearance quite like a pair of sensational sunglasses, so why settle for the measly selection you'll find at the big-box stores in the mall?
Reviews (9)
Joanne Hawley
Joanne Hawley
Aug 26, 2021
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I have a small face and Len has fitted me perfectly with glasses over the past 10 years or so. Service is impeccable and often he has supplied a spare part if I have broken something like a temple piece on moving day.
Ellen Holtman
Ellen Holtman
Aug 02, 2021
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We have been relying on Lyn at the Optical Shop for years. He is much more knowledgeable than anybody else we have seen — and I’ve been in glasses every day for 50+ years! He carries the best products and styles out there and fits them perfectly. You can’t go wrong here.
Paula Phillips
Paula Phillips
Jul 27, 2021
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From the moment you walk through the door until the day you pick up your new glasses you will find this a pleasant and professional experience. Lynn is amazing! He knows his products and he knows the human face. I suggest letting Lynn guide you when you pick out frames, this results in glasses you’ll love. I sure love mine time after time.
Mark Pedigo
Mark Pedigo
Jun 23, 2021
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I was very impressed by the service and selection at the shop. As a person who's only been to a LensCrafters before, this was quite a change. I appreciate the customer service and knowledge that was provided by Lynn. I would definitely recommend this place.
Susan Cloeter
Susan Cloeter
Oct 13, 2020
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The best quality and service in Roanoke. My family has never had an optician put as much effort into making sure that the frames we purchase are suitable for the way they will be used and that they fit perfectly.
Anne McCaig
Anne McCaig
Dec 06, 2019
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Most thorough fitting of glasses I’ve ever experienced! Totally satisfied.
Suzi Mason
Suzi Mason
Jan 10, 2019
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I have been seeing Lynn for many years, and I won't even consider going to someone else. My experiences with Lynn at The Optical Shop are excellent. Not only does he have great frames to select from, his service is the best. I'm due for a new pair of glasses and will be going back to him. If you want service and quality see Lynn at The Optical Shop.
Suzi Mason
Susan Pope
Susan Pope
Aug 23, 2018
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Awesome choices, great service, lots of compliments on my new glasses. Love them!
David Skole
David Skole
Dec 10, 2016
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Lynn is professional and so accommodating. He has the finest selection and best service in the area.