Today's Latino consumers don't want to be forced to choose between their Hispanic and American identities. And they no longer fit the outdated acculturation model of fitting into one bucket. That's why we believe acculturation is a journey - not a destination. And why we treat U.S. Latinos as the beautifully culturally fluid people they are.
There's a myriad of rich, Latinx subcultures to tap into, but how do you know which to engage and how to do so authentically? And even once you're ready to engage, how do you ensure your marketing efforts succeed instead of becoming the next viral lesson of how not to reach multicultural consumers?
There's a myriad of rich, Latinx subcultures to tap into, but how do you know which to engage and how to do so authentically? And even once you're ready to engage, how do you ensure your marketing efforts succeed instead of becoming the next viral lesson of how not to reach multicultural consumers?
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We're thrilled to share a series of truths from our disruptive Truth About Latinx study. We surveyed more than 1,700 Latinos nationwide to uncover powerful, data-backed truths that can help marketers better connect with today's Latinx community. Truth #1 focuses on Identity which helped us uncover an important implication: Country of origin and regionality are often ignored in advertising for the sake of efficiency.
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