For you the advertiser, who is trying to get the attention of new customers and existing ones, there is a bottomless sea of social networks, websites, blogs, and platforms to reach them. Not to mention old media i.e. So, in an ideal scenario, say you have picked the right way to deliver your message to that new customer and you have their attention.
Now what? What are you going to say? How are you going to say it? Who that customer is makes a huge difference on what your message is, how that message is packaged and how that message is delivered. At Dauntless Advertising, we are a boutique advertising agency who help our clients understand these things.
Now what? What are you going to say? How are you going to say it? Who that customer is makes a huge difference on what your message is, how that message is packaged and how that message is delivered. At Dauntless Advertising, we are a boutique advertising agency who help our clients understand these things.
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Much is made in advertising of mediums. Or how a message will be delivered. We often hear "I tried TV, it doesn't work" or "I try social media, but I don't get anything out of it". What is rarely talked about is the content they used on these mediums. Being on TV is great, but what did your commercial say?
More and more people are now communicating, getting their news, being entertained, shopping and (you guessed it) researching you, digitally. But, it's more than just having a flashy website for your business. How are people going to find your flashy website among all the other flashy websites? Once they are there, what are they going to find?
If you have a mass appeal product or serve a large geographic area a broad-based media like Television, Radio, Print (yes, even print) and Outdoor (billboards, signage, etc.) can be more cost effective than a lot of the more popular digital advertising tools available today. We have many clients who effectively advertise on these mediums.
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Tony Petrone
Aug 06, 2018
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