Jackson Jackson & Wagner is a behavioral public relations and management consulting firm, founded in 1956. JJ&W's approach to any problem or opportunity starts with an in-depth understanding of how people behave as individuals and within groups. Our background in behavioral research, psychology and organization development makes us uniquely qualified to help clients identify and motivate specific outcomes with their priority stakeholder groups.
JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents. We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels.
JJ&W uses a variety of research methodologies to provide clients with factual information about what motivates their employees, customers, and other important constituents. We ask the questions that help to identify current and potential behaviors, rather than just measuring awareness levels.
Services
Every problem or opportunity needs a strategic action plan to be successful. JJ&W draws from a deep knowledge of the social sciences to build the foundation of a plan that will achieve your goals. JJ&W assists clients in building plans for an individual goal, a long range departmental plan or even an entire organizational direction.
JJ&W's counselors have a strong commitment to driving forward the expansion of the public relations field with their behavioral-based theory. All JJ&W counselors are accredited practitioners, having earned the mark of APR by Public Relations Society of America (PRSA).
APR is a sign of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.
APR is a sign of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.
Patrick Jackson was a founder of the firm Jackson Jackson & Wagner and a visionary in the field of public relations. Early on in his work with Edward L. Bernays, Harold Burson and others, he recognized the powerful impact the profession could have on society by using behavioral-based strategies & techniques.
Jackson Jackson & Wagner Behavioral Science Prize given by JJ&W through the Public Relations Society of America (PRSA) and designed to honor a senior academic or professsional who has contributed a signfiicant body of Public Relations theory and/or research that enhances understanding of behavioral public relations and whose work is available to scholars and professionals through academic and professional outlets.
Robin is senior counsel at Jackson Jackson & Wagner and has been with the firm since 1986. She has over 30 years of public relations consulting experience and specializes in strategic planning, designing effective internal and external communication systems, crisis communication and behavior-change programs for issues impacting today's society.
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